Recently, it will be held at the New International Convention and Exhibition Center in Chengdu Century City from July 3rd to 6th. The Chengdu International Furniture Industry Exhibition (hereinafter referred to as Chengdu Furniture Exhibition), which is known as the “Top Platform for China's Furniture Domestic Trade â€, has proposed this year. The theme - "leading domestic demand, sharing the future." This is the first time that Chengdu Furniture Fair has its own trump card, “Domestic Tradeâ€. In the view of Jiang Hua, the project leader of the Chengdu Furniture Exhibition Organizing Committee and the assistant to the general manager of Chengdu New Oriental Exhibition Co., Ltd., this year’s proposal is not a theme, but it is hoped that the Chengdu Furniture Exhibition platform will be better for enterprises and professionals. Buyers match the bridge to jointly expand the domestic market. 　　 “Since the global financial crisis broke out in 2008, many export-oriented furniture companies began to gradually transform into domestic sales. At that time, we said that 'export to domestic sales' has become a trend. Now four years have passed, this trend has already Unchangeable and reversible has become a certain trend for the development and transformation of many enterprises. This can be seen from the changes in the structure of the finished furniture exhibitors in the past two furniture fairs. Jiang Hua told reporters that it has been positioned since the previous year. The Chengdu Furniture Fair of the “internal trade†exhibition has attracted the attention of many coastal furniture companies. From pure exhibition to later exhibitions, it is a change in demand and attitude, not only for domestic trade but also for Chengdu furniture exhibition. As affirmation of "the preferred platform for China's domestic trade". Then, what can Chengdu Furniture Fair be able to “lead domestic demandâ€? “The key to the expansion of the furniture market lies in the construction of channels. The domestic market is no exception, and channel construction and professional buyers, that is, dealers, are closely related. As far as Chengdu Furniture Fair is concerned, the biggest advantage now may be accumulated after more than ten years. Covering more than 100 cities in China, the number of professional buyers is more than 100,000.†Jiang Hua revealed that in addition to the existing professional audience resources, in order to better implement the theme of “leading domestic demandâ€, this year's furniture exhibition Increased publicity and resource integration in professional media, industry associations and national professional markets, and further strengthened the promotion of a number of furniture distribution centers including Sakaguchi, Xianghe and Lecong, attracting more professional buyers. Exhibition. Barware Sets,Cocktail Making Kit,Barware Gift Set,Cocktail Kit Gift Set Jiangmen Hoffee Houseware Company Ltd. , https://www.hoffee-houseware.com
Xianghe Furniture City official website recommended search reading: North Furniture Exhibition Shanghai Furniture Exhibition
“Transfer to domestic trade†is not a trend is a set
As we all know, the high-end and creative themes proposed in the previous two Chengdu Furniture Fairs are aimed at leading the industry to upgrade, and this year it is to show its own trump card - "domestic trade" in the theme of the exhibition. Jiang Hua said that in the past, the theme of Chengdu Furniture Fair was based on the regional industrial scope of Sichuan. As the exhibition began to gradually develop into a 'national type' and the needs of industrial development, the theme of the furniture exhibition naturally Make directional adjustments.
Chengdu Furniture Fair 100,000 buyers to expand channels
The reporter learned that during the furniture exhibition last year, nearly 150,000 professional buyers from all over the country came to the gold rush, and the on-site turnover reached nearly 8.67 billion yuan. Among the more than 100,000 buyers, Hunan, Hubei, Jiangsu, Zhejiang, Hebei, Henan, Shandong, and Fuzhou have a large number of dealers, and many of them have signed flagship stores with exhibitors that have an area of ​​more than 1,000 square meters. Jiang Hua expects that the number and quality of buyers of this year's furniture fair will be further improved on the basis of the good foundation laid down last year. At present, the official website of Chengdu Furniture Fair has started pre-registration of professional visitors to facilitate buyers to view more conveniently.
Integrate resources to enhance the influence of the exhibition
It is worth mentioning that in addition to the invitation of professional buyers, Chengdu Furniture Fair also expands the influence of the exhibition throughout the country through the integration of industry resources. "In fact, since last year, we have tried to cooperate with furniture associations all over the world and invited their secretaries to come to the exhibition. Last year, there were more than 30 provincial, municipal and district furniture industry associations including Taiwan, Hong Kong, Guangdong and Zhejiang. A special study group. This method is different from the traditional dealer invitation method. It is better to attract local distributors through industry associations. The investment effect will be better. Jiang Hua also revealed that this year's exhibition will be further expanded. And strengthen cooperation with industry associations.
Jiang Hua said that in a professional exhibition, exhibitors and buyers are attracted to each other. In order to attract buyers to watch the exhibition, they need to have the brand and products of the buyer's appetite. Although the scale of the furniture exhibition has been expanding in recent years, the new exhibition center has been fully utilized (including the square in front of the pavilion), but due to the restrictions of the venue, its exhibitors are limited. Therefore, in recent years, the furniture exhibition has begun to cooperate with some large furniture stores to create a “Great Chengdu Furniture Exhibition†centering on the main venue of the new exhibition center and cooperating with the store to enrich the exhibition brand and products to better meet the professionalism. Buyer's needs. In Jiang Hua's view, whether it is cooperation with local furniture associations or stores, it has increased the bargaining chip for Chengdu Furniture Exhibition to “lead domestic demandâ€.
Chengdu Furniture Fair China Furniture Domestic Trade Preferred Platform