The "tragic world" in the eyes of furniture dealers and the existing business

In recent years, the downturn in furniture has made many furniture people miserable, weak demand, rising costs, and meager profits. These words have recently been heard from the furniture population. "I don't know how long it will last in this industry?" Every time I think about this problem, I have a heartache! Accompanied by anger, pain, fear, and sometimes even despair! "A furniture business owner said helplessly.

Choosing to enter the furniture industry, many people start from scratch, from scratch, from small to large. In the past two or two years of sluggish market, many companies have closed down, and some companies have turned to another industry, but most furniture people still insist on "hardship." During the interview, many business owners said that no matter whether it is a few stores or a company, they are almost regarded as “children” who have raised their own hands. Some have long-term and some have short time, but I also put a lot of effort into it. If I suddenly give up, it will be very "painful". The reality is also the same. For the majority of people, they are reluctant to give up their "children" who have worked hard to raise them. They want to stick to the end. A moment.

However, whether this kind of persistence is worthwhile or not is also the root cause of the painful entanglement of many home furnishing enterprises. Under the premise of not seeing the situation, such persistence is also a risk.

“Exploitation and exploitation” in the eyes of dealers

The current furniture industry also hides the dark side of Chinese social harmony, lurking the sharp contradictions of society. The death points of the Chinese furniture industry involve more than 20 million people, and their survival is related to their families. The number of victims is as high as 80 million. Where is the problem? A very small number of people occupy the scarce resources of the society - land, they as property owners, want to increase rent, regardless of the market, regardless of the dealers live and die, extract the "blood" of each tenant.

The high rents of the store and the expansion of the 'crazy' are like two ropes around the neck of the manufacturer. Look at these data: In the first half of 2012 alone, Red Star and Macalline will expand 18, and the actual home will expand by 17 this year. Also look at the hardest hit areas of national furniture sales in 2011: Shanghai, Beijing, Tianjin, Shenyang, Chongqing, Zhengzhou... The profits and costs are not directly proportional. What do these facts mean? The contradiction between tenants and stores has been inevitable.

“At the Xianghe forced rent, the dealers almost jumped off the building, hired the triads in Wuhu to be the gangsters to fight against the dealers in the store. In Shanghai, even the tenants took the explosives to the office... This is no different from the good ones, and the store is one of them. The culprit." An interviewed dealer told reporters angrily.

"In the year before, some people liked the "wage earners" who were becoming sellers. Now it seems that they are becoming 'households'. When wage earners are able to get a more or less wage, they will have to pay for it." Since the start of this year, furniture dealers in cities such as Shanghai, Hangzhou, Tianjin, Wuhan, Zhengzhou, Kunming, Beijing, and Guangzhou have said that their living conditions confirm that the worries of people of insight are not “awkward”, “If 2010 It is a tragic, 2011 is a disaster." The words are still in the ear, a store has thousands of square meters or even tens of thousands of square meters of withdrawal and empty space, and did not cause the store to be alert. “Not only is the percentage of gross profit falling, but sales are also falling.” "2012 is definitely the most difficult year for the furniture market. Most manufacturers will go bankrupt or disappear in this harsh winter." From one person's sigh, to a group of people sigh!

Unhealthy furniture in the eyes of dealers

In the eyes of many merchants, the relationship with the store is like “weak meat and strong food”. Last year, in an event in Zhengzhou, dealer representatives described the manufacturer as a group of sorrowful losers in the industry and won thunderous applause. Looking at the current furniture format:

1. Vicious shop opening, the tenants of the kidnappers are stationed, if they do not move in, they will not renew the original shop, or increase the rent improperly, intimidating means;

2, any increase in rent, the increase can be described as a shocking power;

3, management chaos, openly eating, drinking and playing, has seriously violated national laws, what is the law, why not bring such people to justice? More than 5,000 yuan is a criminal offence;

4, false advertising, price fraud, disrupting the social and economic order, disregarding the integrity of the industry, this is even worse than Da Vinci, the impact is even worse.

“What do we do in the industry? Is there a way out for the furniture industry? Is rent still going to increase rent? Do we continue to rent the last one?” I believe that the same peers in my situation must be deeply confused. Helpless and panic!

In this way, there are only two ways to wait for us: one is bankruptcy in the "bitter support", and the other is to leave the industry. As I said before, "There are up to 50 million people involved in the death. Their survival is related to their families. The number of victims is 130 million. What is the future of the furniture industry and how will their families survive?"

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