Grasping the sinking opportunity to penetrate the three-fourth line furniture market


Although the living standards of people have improved and the consumption level has improved, most of the consumption is mainly in the middle or even the low end. With the rise of the third and fourth-tier markets, furniture companies should quickly sink channels and adopt the means of reducing gross profit margins and small profits but quick turnover to seize the opportunities in the third and fourth-line furniture market.
Reduce gross margins to cater to customers the most
In the era of “micro-happiness”, furniture companies are not only facing the new normal of the overall economic slowdown, but also the foreign “invaders” who are holding huge capital to the building materials industry, and they are under the banner of subversion. In this environment, building materials companies can only actively reduce their gross profit and gain development opportunities in the form of small profits but quick turnover.
It is not easy for a consumer to decorate a house. It is not easy. Most people in a lifetime have only one or two opportunities. Enterprises should try their best to cater to consumers. Furniture companies must first reduce the gross profit margin, to cater to customers the most, and to do the volume.
Grasping the sinking opportunity to occupy the rural market
In 2015, it was a key year for building materials companies such as furniture to determine the success or failure. If they rushed or contracted cautiously, they might lose their market position. Therefore, professional deep cultivation has become a mainstream view of the development of public enterprises. Faced with the increasingly severe situation, the leader of a building materials company has quietly found a direction of deep ploughing - rushing to the countryside. It is true that, like other industries, the furniture industry that has developed for decades can actually achieve channel differentiation. It is not difficult to foresee that in 2015, many furniture companies will further penetrate into the third, fourth and fifth tier cities to occupy the vast rural market. However, the market development prospects are geometric, and it is still necessary for furniture companies to decide according to their actual conditions.
In short, furniture companies should keep up with the market demand to seize the opportunity to develop, and take their own path according to their actual situation will win the consumer market.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().

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