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The successful hosting of the 2008 Summer Olympic Games has added a lot of confidence to Beijing's preparations for the 2022 Winter Olympics. The Winter Olympics will bring a lot of dividends to Beijing and even China in popularizing ice-snow sports, promoting coordinated development of Beijing-Tianjin-Hebei, improving transportation infrastructure, and controlling air pollution. Beijing will also demonstrate its ability to fully tap the Olympic heritage in a more cost-effective and sustainable way.
The stadiums of the 2008 Olympic Games have been well-utilized since 7 years after the game. In the preparation for the Winter Olympics in the next 7 years, the existing stadiums will be utilized to the maximum. The National Stadium and the National Aquatics Center are also called 08 Beijing Olympics. They have promoted the development of the sports industry, the tourism industry, and the exhibition industry through the development of special tourism, sports and fitness, franchise sales, and the hosting of large-scale events and venue rentals, which have yielded good economic and social benefits.
Data show that in the 5 years after the game, the Bird’s Nest received a total of 23 million Chinese and foreign tourists, and the Water Cube was 13.5 million. Tickets, catering, retail sales, etc. only account for a small portion of revenue. The organization of large-scale activities is also a major business of the stadium after the game. The Bird's Nest organizes top sports events such as football, track and field, equestrian events and skiing, introduces concerts and concerts and other cultural performances, develops franchised products, and builds a commercial industry chain to achieve sustainable development after the game.
In the 5 years after the tournament, the Water Cube held 800 large-scale events including business, cultural performances, sports events, public welfare, and art exhibitions. At the same time, based on this sport, it will promote the fitness of the entire nation. The Water Cube has established a nationwide promotion standard for swimming exercise grading standards and implemented a youth swimming exercise program, which has provided 800,000 people with swimming fitness services. This set a good example for cracking the post-match operational problems in the Olympic venues. The former president of the International Olympic Committee, Rogge, praised the Water Cube as the Olympic swimming pool with the most complete facilities, the highest degree of openness, and the best operational results.
These venues also strive to develop their own brands. The Ice and Snow Fun Season in the Bird’s Nest, the Dream Water Cube performance at the Water Cube, and the basketball park at the Wukesong Stadium have all formed certain brand effects.
The 2022 Winter Olympics will require a total of 12 competition venues. Bird's Nest, Water Cube, National Stadium, Wukesong Stadium, and Capital Stadium will all become competition venues. For example, the National Stadium will play an ice hockey game, the Water Cube will hold a curling match, the Wukesong Sports Center will be used as a venue for short track speed skating, and the Capital Stadium will be used to host figure skating competitions. At that time, the existing facilities will be slightly modified to meet the needs of the competition. Wukesong Gymnasium is the basketball preliminaries and finals hall for the Beijing 2008 Olympic Games. At the beginning of the construction of the stadium, the ice-making facilities were reserved. Within four hours, the venue could become an ice rink.
As the top sporting event that China is about to usher, Beijing Winter Olympics refuses to be extravagant and saves money in building venues. It will not only feed back the Olympic Games, but will also have a positive demonstration effect on domestic public infrastructure.
The 2022 Winter Olympics follows the 08 Summer Olympic Games Stadium to achieve sustainable development
The 2022 Winter Olympics follows the 08 Olympic Games Stadium to achieve sustainable development Date:2015-09-08 14:44