"Overpacking" reduces the "degree" difficulty

With the successive introduction of China's "Cleaner Production Promotion Law" and "Solid Waste Pollution Prevention and Control Law", the National Development and Reform Commission is studying and formulating the "Administrative Measures for the Recycling of Packaging Materials" in the "Eleventh Five-Year Plan". In these regulations that have already been issued and are about to be introduced, "Reduction of packaging and reduction of excessive packaging of goods" are all mentioned.

As we all know, the packaging of goods is divided into functional packaging and decorative packaging. Functional packaging has three basic functions: the protection of goods is not damaged, not degenerate, and is not contaminated; it is convenient to transport and carry; it simply introduces or explains the goods. The decorative packaging refers to the decoration and beautification outside the functional packaging. The purpose is to attract or please consumers and increase the added value of the products, such as the “luxury packaging” of moon cakes that have become hot spots in the past two years. From a manufacturer's point of view, since functional packaging is not the default, in order to save production costs, transportation costs, etc., on the premise of ensuring the basic functions of packaging, reducing the use of materials, reasonably controlling the volume of packaging is an inevitable corporate behavior, the government needs Instead, the control prevents the packaging from being too simple and cannot guarantee the safety of contents and hygiene. For decorative packaging, because the product can be sold at a high price, it is easy to over-packaging, such as health products and some food, often the size of the outer box is quite large, extraordinary style, and found that the content is pitifully small after opening. The proportion to the box is extremely disproportionate. This practice not only causes consumers to feel the embarrassment of money, but also leads to a waste of resources and aggravate environmental pollution. Therefore, excessive packaging in decorative packaging is in urgent need of government departments to contain it.

It is understood that there are many foreign control methods for excessive packaging, such as the volume and weight of the packaging, and the European Union stipulates that the volume and weight of the packaging must meet the requirements of product safety and hygiene and allow consumers to accept it. The situation has dropped to a minimum." There are also regulations concerning the recycling of packaging, such as the collection of packaging taxes for packaging that does not meet the recycling requirements. The European Commission has also specifically amended the guiding law to require all member states to pack their own products between 2008 and 2015. The re-use rate was increased to more than 55%, of which the reusability of glass packaging reached 60%, metal packaging reached 50%, plastic packaging reached 22.5%, and wooden packaging reached 15%.

Some experts in China have proposed to use the method of controlling the proportion of packaging cost and total product cost to control. Although this method has some truth, the actual operation has yet to be considered. For example, how to define the total cost of products? In addition to raw material costs and production costs in a simple sense, are the related intellectual property fees not counted? Marketing expenses count? Is the brand value count? Therefore, simply controlling the package from the perspective of the cost ratio is very difficult to implement.

At present, although the country urgently needs to formulate and improve laws and regulations to prevent over-packaging, it still needs to adhere to scientific attitudes and methods. If one does not distinguish one object from another, or if regulations are not rigorously formulated, the meaning of “excessive” may be blurred. , making it difficult to implement. Therefore, it is hoped that the relevant government departments will need to combine the country, the enterprise, and the market when formulating standards and regulations, treat the different packaging functions differently, effectively curb the over-packaging of consumers' reactions, and promote the development of circular economy.

Reprinted from: China Brewing Network

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