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In 1966, in San Francisco, a small fishing port called Shashadori, Doug and Thompkins both tried to conquer an unknown peak on the edge of Whitney. It seemed to be insignificant because of the lack of equipment. However, after a small decision by both of them, it brought a big change to the entire outdoor sports community. The establishment of an outdoor sports equipment retail store initially originated from the desire to climb and provide better protection for local climbers and skiers. Today they bravely climbed the heights of their beliefs and made it an inspiration for people to explore the limit today. The North Face® has always focused on the development and development of outdoor areas.
People who love mountaineers know that in the northern hemisphere, the northern slope of the mountain is the coldest, most snow-covered and most difficult to climb side, and in the name of The North Face® it is alluding to true mountaineering enthusiasts. Fear, meet with difficulty. At the same time, the beliefs of Doug and Thompkins have been handed down to The North Face® brand for nearly half a century and have been hailed by outdoor enthusiasts all over the world. As a result, “Explore Never Stop ExploringTM†has become the slogan for The North Face® brand. The North Face logo was inspired by the Half Dome in Yosemite Yosemite National Park. It was also the ultimate goal for climbing enthusiasts to climb granite. We use this to express the brand's challenging and progressive spirit of discovery.
In 1966, The North Face® opened its first retail store in San Francisco.
1968 Founding of the factory began designing and producing THE NORTH FACE® products.
In 1968, The North Face® historically the first inner frame backpack Ruth sack came out, this backpack created a revolutionary era of portable backpack.
In 1975 The North Face® released the Oval Intention tent, the first elliptical tent in The North Face® history, and the first time that The North Face® has used ultra-lightweight materials and smart aluminum tent poles to replace the old ones A type tent.
In 1976 The North Face® created its own quality control laboratory. It specializes in material testing, and works hand-in-hand with factories and fabric manufacturers and other manufacturers to jointly develop and fabricate fabrics suitable for adventure activities.
In 1976, the Big Foot sleeping bag, The North Face® was first made using Polar guard fabric.
In 1977, The North Face® began working with GORE-TEX® to apply the brand new fabric technology to the outerwear product at the time, effectively improving the performance of the assault.
Scott, known in the 1980s as the godfather of Extreme Ski, participated in the design and development of Steeptech ski suits made of GORE-TEX fabrics, leading the trend of extreme mountain snowfall.
The Mountain Jacket was released in 1985. It is widely used in high-altitude, cold-area adventure sports and became a classic product. It was also the origin of the entire Mountain Jacket series.
The award-winning Tadpole tent was released in 1987. It perfectly balances stability and spatiality with extremely streamlined materials.
Launched Himalayan Suit Series in 1995: This down jacket with full-lining structure is suitable for use in high altitude mountaineering and cold weather conditions. Today, they accompany hundreds of explorers to walk around the world at high altitudes and in severe cold places. .
The North Face® will inherit the spirit of “Exploration Never Stops†to bring outstanding, pure, professional and innovative outdoor equipment and activities to outdoor enthusiasts. On this road The North Face® will never stop exploring!
Describes the history of the Summit series®: The founding of The North Face® Read more >>
Founded in 1968 and headquartered in San Leandro, California, The North Face® brand is dedicated to providing experienced mountaineers, skiers, endurance runners, and adventurers with technologically advanced products on the market. Products are sold in professional mountaineering, backpack hiking, ski equipment, top sporting goods retail stores and large professional outdoor product chains all over the world. THE NORTH FACE® meets your needs in extreme environments and always gives you safety.
The North Face® Founding
Founders Doug and Thompkins
Origin of The North Face® Name
The North Face® Logo is taken from Half Dome in Yosemite Yosemite National Park
Several "firsts" in the history of The North Face®
The North Face® Historical Star Products