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With the rise of the concept of the sports industry in the last two years, the tournament IP has become a constant word in the industry. Although the market of 5 trillion yuan is very large, there are not many IPs that really belong to China's sports and there is not much influence in the world. In order to have a bigger share of the market and get even bigger cakes, the sports industry giants are pursuing the simple and crude principle of buying and buying.
Looking at world-renowned sporting events, what is not involved in China’s sports capital? The World Club wins, the European Cup wins, FIFA wins, the Premier League and La Liga won in the two major European leagues, and the NBA wins. Wherever we take it, China’s strength is very hard.
If the sports industry's competition IP only develops in this way, even my layman is hard to be optimistic about the 5 trillion big cake. The facts of all walks of life have proven time and time again that it is still hard to beat yourself. To create a brand event that belongs to the Chinese people, to create sports consumption, tourism, and cultural ecosystems around the events and to bring these events to the world, that is the king.
Last weekend, the 2016 Qiao’s Cup Chinese Master Eight Ball International Masters Tianjin Station race kicked off and 375 players competed for the championship. The event has been held for 10 years. It has held 46 stations and has covered many cities. This year, apart from Tianjin, they will also hold sub-stations in Jiujiang, Tieling and Weihai. Moreover, on the occasion of the 10th anniversary of the event, they also went out of the country to hold trials in Johannesburg, South Africa.
Many people who have come into contact with the game said that this is a real game with human atmosphere. There is no age, gender, class, or even technical level. You can register as long as you like. Differing from the messy marathon on fire, these contestants from all corners of the globe are not whimpered or follow suit, but they love the game of billiards from the heart. So even if you need to pay about 3,000 yuan to participate in a game, live or travel, they will not hesitate to sign up.
The growth and development of China's sports industry requires such original native events. The operation mode and development idea of ​​this kind of first-order basic soil re-facing to the world is to create reference for China's sports event IP and learn from it.
Sports events should not only be "taken by" and should create more autonomous competitions.
The sporting event can not be only "taking in" and should create more autonomous events Date:2016-05-10 19:10