For cosmetics bottle packaging, the market is becoming more and more diverse, from materials to appearance to capacity and so on. In fact, through the summary, the author thinks that the cosmetic bottle packaging should correspond to the corresponding type based on different positioning. The author summarizes the three levels of positioning. First of all, according to the market consumption of cosmetics to correspond to different cosmetic bottle packaging types. For example, in the low-priced consumer market, the corresponding cosmetics bottle packaging should be as simple and practical as possible from the material to the appearance, so that consumers will not be illusion of high prices for products, and cosmetics can win opportunities on the shelves. On the contrary, for the cosmetics that are high in luxury or for gifts, the packaging and the appearance of these cosmetics bottles should be exquisite and high-end. Secondly, there are often several series of cosmetics brands. Different series should be different in the appearance of cosmetic bottles including color. For example, the appearance of sunscreen cosmetics should be bright and beautiful. Finally, the external labels and caps of cosmetic bottles should also be based on different positioning. In short, all cosmetics packaging should start from the market positioning, from the consumer demand, product line to the external label should be specifically targeted analysis.
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Three levels of cosmetic bottle packaging