Outdoor elite elite seminar debate

The outdoor elite salon is full of friends, lively and open, full of dry goods, intense debate, equipment cool Xiaobian take you into the elite discussion of outdoor practitioners, talk about earning money through effective management and management!

Moderator: Diamond Sportsman - E Yahui Guests: Seven Plus Two Yin Yanjun, Yingnuo Investment Wang Xuemei, Asia Outdoor Exhibition Li Wei, Shenzhen Firefox Archie, Snow Wolf Brand Cao Pi, Zhong Jun Capital Wen Junfeng, Green Ant Xu Fumin

Opening sweets: The recent triumphant tribute to a book called "Three-Body", the reason for the blitz: The book is full of crisis awareness, and it is straightforward to say how the Internet economy has done away with the traditional economy. The host E Shaozhi’s sentence refers directly to the current Internet and real economy: “If you die, you die, and if you die, you die!”

The salon promoter Qi Jia Er Yin Yanjun shared his feelings: As an example of martial arts, describing the traditional outdoor industry under the severe impact of the Internet, finance and other industries, can not only strengthen the scale, speed (like human muscle skills), but also strengthen digital technology ( As the blood of people

The Sharon Sponsor's Asian Outdoor Showcase shared the feelings of Li Wei: Compared with last year, the country’s outdoor industry has grown by 12.5%. The technology is in a revolution and the products are developing. The development and changes are the constant arguments, constantly driving We must learn and grow.

Topic: How the capital market sees the development of the outdoor industry; how mobile internet experts assess the outdoor retail industry; e-commerce and entities how to open up the integration of cheats; how outdoor retail can improve efficiency through the mobile internet

Zhong Jun Capital Wen Junfeng's point of view (capital has always focused on the outdoors, outdoor development is at the bottleneck period, we need to build an ecosystem to seek breakthroughs):
1, the current overall market is still relatively traditional, but the capital market has always been concerned about, although the listing of outdoor companies is very small, but it is very much looking forward to listing more outstanding companies in the outdoor industry;
2. For the two listed companies: Pathfinder brand has grown to a certain stage in the domestic outdoor industry, needs to be a breakthrough, is currently developing in the ecological circle; Sanfu outdoor development is relatively stable, the last two years increase slowly, need to pass To create an ecosystem, such as e-commerce and members seeking expansion, can break the current bottleneck.
3, tourism is a huge data, there is no independent outdoor module. At present, tourism is not subdivided in the capital market, and the number and space are still required to expand and open.

4, outdoor tourism through the expansion of the consumer's entrance, so that outdoor business faster to meet the capital.

Inno Investment Wang Xuemei's point of view (outdoor market has a bright future and will continue to invest):
1. In recent years, more than a dozen outdoor projects have been invested, including trail running, marathon, cycling and other products. Capital is profitable. I believe there are many opportunities in the outdoor sports market and there will be great development.

Seven Plus Two Yin Yanjun's point of view (outdoor prospects are good, welcome to the joint venture but maintain self, use internet tools to add value to the store):
1, has been in the outdoor circle for eighteen years, but still optimistic about the outdoor market. In recent years, more and more investors are optimistic about the outdoor market, which also confirms the future potential of the outdoor market. The seven plus two is currently at the forefront of the Internet and the fiercest competition front. We should even welcome the joint venture, and whether or not to do so must be in line with the company's self, self, rather than the rate of return.
2. It is possible to sell products other than products, such as insurance, lines, etc., in physical stores through Internet tools, and to realize value-added virtual products that meet the needs of users.
3, outdoor equipment and travel market can be combined with each other and common development.

Shenzhen Firefox Archie's point of view (no impact from the Internet: adhere to the entity, adhere to the one-stop service trump card, slow down the Internet):
1, in the face of doing a good job outdoor companies are listed, Firefox said they are more willing to walk slowly, when the Internet comes, although it feels a bit confused, but because it goes solid, user service is doing well, leading the Internet to us The impact of the impact is not much felt at present;

2. In the face of powerful e-commerce channels, Archie said that the main reason he tried to give up was that we were not brand owners. Therefore, we are not willing to do unproductive porters for brands on Taobao. We are willing to adhere to the line and do businesses within ten kilometers, and we will do our best to serve customers. This is supported by data. Through the data performance of the current rate of sales and sales of Firefox, we can provide a one-stop service. Therefore, if the online channel is 1:2, the physical store will Can do 1:8 beyond the line.

Green ants Xu Fumin's point of view (physical stores are highly impacted by the Internet: capital and Internet tools should be used to help development):
1. We think the impact of the Internet is relatively large. Due to lack of experience, the introduction of capital was suspended after passing through green ants; currently, contact with capital is still expected.
2. It is not necessary for the Internet and physical stores to be black and white, nor is it an opponent relationship. It is necessary to find a fusion point and let the Internet be used by me. The problem facing the green ants is the most realistic. It is how to drain water. Diversion through the Internet has become one of the important means of consumption for green ants.
3. The mobile Internet provides opportunities for diversion as well as deeper understanding of users.
4, through the mobile Internet, such as WeChat's circle of friends, you can achieve instant promotion of the amount of outbreaks.
5. The value of physical stores using Internet tools to achieve management is to obtain very good customers; second is to obtain a large number of traffic entrances.

Snow Wolf brand Cao Yu (Products first to attract capital to win-win cooperation to understand the needs of users to differentiate the competition):
1. Capital will only be the icing on the cake in the coming years, and it will not be sent in the snow;
2. First of all, do a good job of attracting capital to attract attention, and establish cooperation on the basis of a win-win situation; it cannot be listed for listing;
3, Taobao can be used as a channel to contact the user to facilitate the offline shopping experience;
4, operators need to personally on the various platforms to understand the experience of consumers, to meet consumer demand, to provide consumers with customary consumption, rather than to obtain high returns from this, and this is also a way for consumers to communicate.
5. The Questing Tour Club currently gathers 12 brands and 2,000 outdoor shoppers. All channels are doing the market. Under the fierce competition, it is only by doing a good job of differentiation to find a way out. Combined with the scenic area, there will be very good business opportunities for mutual benefit.

The audience suddenly attacked and broke out the first tens of thousands of friends and the big coffee. The general tourist product operator (sightseeing area) published a completely different view (market users need to expand; take the lead in resolving the relationship between supply chain and demand chain; Is an outdoor key):

1. The outdoor industry needs to be sounded on the supply chain. The market cake must be big, that is, the demand must be enlarged in order to have more opportunities and markets. There is no enlargement of the outdoor fan community. An important way to solve this problem is the scenic spot. The operation of the scenic spot should become a major expansion point in the outdoor market. However, outdoor clubs affect the operation of the scenic area.

2. If the current outdoor club operation mode does not change, it is difficult to change the entire outdoor market.

3, the integration of supply chain and demand chain is the most important thing at present.

4. At present, in the scenic area operation, it is mainly connected to the Internet: mass production of content on the Internet. On landing, cooperate with outdoor clubs. In the expansion of users is through WeChat. At present, there are no tools to solve the expansion of users.

Sudden attack on the scene broke the second place with multiple WeChat account, 4W friends of the cattle people - Wuhan bicycle team captain Chen Jiabin point of view (micro-channel fans; build users habits to expand the market):

1. By doing O2O in the University City, Wechat will be used as a traffic portal and circling 4W fans for 9 months. Currently doing bicycle rental, 17 rental stations. Maintain professional riders through the team. Bring a lot of traffic at a cheap price. By finding a user's lifestyle. Set up low-end users.

Diamond Sportsman Ya-Hui Views (Online becomes a tool for offline value-added communication; the Internet is a sales tool for physical stores; products have a higher priority than users):
1. It is not easy to divert water from the line to the line, but it is very feasible to do a direct line-based physical store to directly guide the online store for direct contact and consumption.

2. The user's Internet is about to be replaced by the industrial Internet, and the era of product change in the world has come. The Internet industry in the future will be more active in helping the traditional outdoor industry to achieve success.

Guest summary:

Zhong Jun Capital Wen Junfeng: China's outdoor industry is still in its initial stage, the penetration rate is less than 5%, and the market space is very large; hope that more capital giants can emerge.

Green ants Xu Fumin: The future of China's outdoor market is very good, but the development of Chinese consumers is very limited. It takes us outdoor shops to work harder on extension (value-added) services. Constantly bring more outdoor projects to enrich the user's life experience.

Yingnuo Investment Wang Xuemei: It will be a beautiful tomorrow and it is worth investing in outdoor. We will continue to invest in outdoor products.

Shenzhen Firefox Archie: As a retailer, you need to find a good profit model to find a means to quickly copy.

Snow Wolf Cao Yu: Doing industry should not be painful. If you are in pain, then you need to change, the future must be beautiful. Persist in doing, pay a certain return. Change out a new way.

Seven plus two Yin Yanjun: We want to open our horizons, not to abandon the outdoor tourism, but our old outdoor solids.

Compared with virtual transactions, outdoor physical stores have the long-board effect of customer experience, positioning features are also very attractive, can be shopping, you can exchange learning, you can participate in activities, these real experience is difficult to achieve e-commerce platform.

At the same time, outdoor physical stores must break through the shortcomings of the Internet technology and break the model of low management efficiency. They need to integrate with the Internet, and need high-quality Internet hardware and software to change the current situation of cumbersome ordering and manual data consumption.

For more information on the operation and management of outdoor stores, the seven-plus-two source cloud cloud merchant system has provided dealers with sufficient solutions to meet the urgently needed core sales data one-stop solution for sales, inventory, membership, and distribution. It can realize the permanent use of a single store for free, and the price of multiple stores can be greatly reduced. Go to the 7th and 2nd Booth in Hall 5: 3800 (5A Log-in Hall/Area Area) for one-on-one details.

Details can call the phone Liu Zhao; 13931538592 Zhao Bin

100pcs Poker Chips

100PCS 11.5 G DICE Poker Chips SETS with paper box

100Pcs Poker Chips,Poker Set Chips,Poker Chips Cards,Pokerstar Chips Game

Hangzhou Wonderlandtoys Co., Ltd , https://www.wonderlandtoyscn.com