“Large home” should also be “small and beautiful” and “lifestyle” is the dominant

The concept of “full house” is overwhelming, and the concept of “big home” is rampant. Merchants are self-satisfied and busy, but consumers have no choice but to “diversify”, “personalize” and “one-stop” to fill the market. What will affect our "future home"?

"Intensive farming" can capture people's hearts

Stressing quality is still the only rule

Although the concept of “big home” is rampant in the market, in fact, consumers do not need much macroscopicity. For consumers, every detail of a home can be called “big home”.

“Now it’s not popular, it’s small and popular, and doing fine and fine is the core of future consumption upgrades.” Ye Guofu, founder of Mingchuang’s excellent products, said in the forum, “At the same time, whether it is online or offline, experience It is very important for consumers. A small detail may change consumers' attitude towards products.” Jia Feng, chairman of Huanian Home, Huamei Lijia and Zhongtao Investment, also said that in the future, product homogenization It may become more and more obvious, and thus, product quality, service, and price will directly compete. Obviously, whoever takes advantage of quality service will win the favor of consumers.

It can be seen that no matter how big the scope of the home brand is, the “big home” is still a hollow shell for consumers if they lose quality and service.

More and more "customized"

Appropriate to do "subtraction" to be more accurate

With the rejuvenation of consumer groups, personalized demand has become increasingly prominent in the market. Yao Liangsong, chairman of the European-style home, said that in the future, what consumers like is what the brand needs to do.

Of course, "customization" is on the one hand to meet the individual needs of consumers, on the other hand, customized products also have their own functionality. Li Jiacong, general manager of Shangpin Home, said in the forum that it is possible to tailor the consumer's life and understand their needs. Indeed, if you simply fill in the concept of “big home” drawn by freehand, it may not be the service that consumers really need. Custom-made wardrobes, cabinets, wooden doors and other things that European style is good at will continue to develop. Yao Liangsong said, "For content that is not good at it, professional people should be allowed to do it."

In fact, whether it is custom or home improvement, the concept of “whole house” should be a proper integration, rather than a rush of brains, and a clear division of labor can make consumers really worry.

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