In the double eleven shopping carnival one month ago, the total turnover of 120.7 billion yuan and other data has refreshed many records in the previous double eleven, and the achievements of the home building materials industry are quite bright. It can also be seen that the home e-commerce is in a period of vigorous development and the market prospects are promising. And as the year-end is approaching, the home store is also in the promotion, the double 12 is coming, how does the home industry make the last wave of sprinting year-end performance? Online: Home E-commerce seizes the market and increases orders Baby Soft Toys,Stuffed Animals Soft Toys,Soft Toys for Babies,Children's Soft Toys,Soft Toys for Girls,Soft Toys for Kids AMERICA DIVISION OF TOP SHINE CO.,LTD. , https://www.uni-goods.com
In the current home building materials industry, it is the trend of the industry to start the e-commerce market share. In order to increase the order volume, the merchants have tried their best. According to relevant data, about 30% of home furnishing companies have been deeply involved in the e-commerce sector, and about 60% of home furnishing companies are planning to embark on the e-commerce road. With the upcoming Taobao Double 12 Kiss Festival, it will be a huge price war, a war of words, various propaganda and promotion, and a variety of promotional methods will make consumers look at the eyes, in this case, E-commerce companies can only improve the quality of service in order to win the customer's favor, and ultimately increase the order volume.
Offline: special incentives for home sales
Near the end of the year, the industry's end of the "finished" promotion is being staged. Stores, brand alliances, and home improvement companies have launched special promotions to make a final sprint for the sales task of the year. Many home improvement companies have launched this year's last big-scale promotion activities. The preferential activities are focused on “more affordable in the new yearâ€. The deposits are paid in advance of the year, and the decoration does not increase the price after the year to attract consumers. The “Double Twelve†promotion of the home building materials store started early from this weekend. The year-end promotion activities of the major supermarkets are short-lived and staggered. In addition to the large-scale promotional activities organized by the store, brand alliances and brand special preferential policies are also carried out at the same time, and in addition to the promotion activities, the special service measures of major shopping malls are carried out at the same time, giving consumers more shopping convenience. From the consumer's point of view, you can choose according to your needs.
Starting from the service, "impressing" consumers with price
In recent years, consumers' shopping attitude has become rational. In addition to price, product quality and service are also important factors for consumers to consider. Merchants' promotion methods are also more rational, in addition to "impressing" consumers on the price, but also from the perspective of services, gifts and so on. Some insiders told reporters: "The market for furniture and building materials is relatively standardized, and price fluctuations are not large. It is basically impossible to cut prices substantially. Consumers are also aware of this. The current promotion is mainly aimed at consumers with consumer demand and willingness to purchase. Therefore, it provides more convenient shopping methods and better service measures, and the household items that are affordable to consumers are more popular.†For consumers, on the basis of determining the purchase category or merchant, they can consider from the service content and choose The discount method that suits you, makes shopping not only affordable but also worry-free.
Focus on the after-sales
Although this year's double 11 overall view of the record, but the return rate of complaints of home building materials products has increased compared with previous years, disputes and returns are mainly due to distribution services, product quality and after-sales service three aspects. After-sales service plays a vital role in sales. E-commerce companies should be very clear. The future development of their own stores is not only the current beautiful sales data, but also the good reputation of after-sales service. Under the homogenization of goods, it is only after perfect after-sales service that good service can guarantee good and lasting sales.
Household products are durable goods, not just for sale and sales, home products need early design, measurement, mid-term delivery, installation and after-sales service for a long time, whether the business can shoulder the heavy responsibility of this series, It has become a point that consumers value very much. Therefore, in the aspect of after-sales service, the store should also pay equal attention to it, so that it can not only add impressions, but also add propaganda points.
This year-end closing work is of great significance to home building materials companies. For the majority of businesses, the success of this year-end event is not only related to the performance of the whole year, but also related to the operation of the next year. Quality and service are still not old topics. As long as "excellent quality and excellent service", you can enhance the winning weight in this increasingly competitive market.
Sprinting year-end performance How do home furnishing companies under the "double twelve" this last wave of fierce?