In recent years, the popularity of the mobile Internet has made it possible for retail O2O. However, looking at the domestic retail industry, there are few O2Os that really do well. Among them, a fatal obstacle is the rigidity of thinking, placing e-commerce and physical stores in opposition to each other. Suzuki Minwen told us not to regard online retail as a competitor, but rather to broaden the possibilities of business through the integration of online and physical stores. Online retail will not only not impact offline stores, but will also promote sales of offline stores. 7-11 has its own e-commerce platform Seven Online Shopping. In addition to providing the most basic food, clothing, and living products, the platform also includes literary and entertainment products, and it can also be combined with Ito Yokado's network timeout and advocating the Seibu network. Department store. Suzuki Minhwa has done an experiment: Selecting products sold by Seven Online Shopping are displayed in several physical stores of Ito Yokado, and what happens in the meeting will be observed. It was found that the sales efficiency on the target container was even 30% higher than other containers! What are the products selected by Suzuki Minwen? The hot-selling farmhouse seasonings and various processed foods. Why choose this category? Because they are not the main products that consumers are familiar with, they have never attempted to sell in physical stores. In other words, customer needs that can't be mastered in physical stores can be analyzed by analyzing new data such as hot topics on the Internet and online sales. The impact of online virtual shops on physical stores is not limited to intuitive promotion of product sales. In 2011, 7-11 Group began offering free WiFi service called "SevenSpot" at various stores such as 7-11, Ito Yokado, Chong Shang, Seibu, and Denny's in District 23 of Tokyo. As long as you register as a member of "Seven Spot", you can use free high-speed WiFi network in the corresponding stores, and take the lead in obtaining information on various new products and discount promotions. "Seven Spot" also helps companies to promote. For example, customers can be told that tickets for the event held at Seibu Seibu can be obtained for free through the “Seven Spot†at 7-11. This is a method of guiding customers from convenience stores to department stores using the Internet as a medium. All in all, depending on the design of the activities, the use of the network can enable the mutual guidance of customers among the stores within the group. Of course, Suzuki Minwen also reminded us that if we want to completely increase the turnover of our stores, we must not forget to constantly improve the product quality and service value of the physical stores, because this is the root of the retail industry. This article is transferred from: Teasing electricity supplier cheap dog Electronics Toys,big dog Electronics Toys,small dog Electronics Toys Ningbo XISXI E-commerce Co., Ltd , https://www.petspetskitty.com
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