Wardrobe enterprise shot real estate decoration market

Home industry wardrobe business shot real estate decoration market

A significant change brought about by the increase in fine decoration projects is that channels are more concentrated, and building materials suppliers are more dependent on channels. Since corporate customers are more likely to solve the problem of information asymmetry than individual customers, the market will have a Matthew effect that shares the concentration of dominant brands. Some small and medium-sized brands will be eliminated, and the brand concentration of the wardrobe (investment) market will be significantly improved.

Just need to drive the wardrobe market

The so-called city wall caught fire, and the pool fish. The property market regulation has poured cold water on the mainland real estate market. However, the industry is still optimistic about the wardrobe market that is dependent on the real estate.

According to industry insiders, the main purpose of China's real estate regulation is to lower prices, increase supply, and solve rigid demand. Since the past three decades, China's living standards have improved, and a huge purchasing power has been gathered. With the change of people's consumption concept, it is the most fundamental to solve the rigid demand.

Moreover, since real estate is growing in commercial housing, second-hand decoration houses, rough houses and 36 million sets of affordable housing, from the above, the wardrobe business still has a large market in China.

The above-mentioned people believe that China's current commercial housing and affordable housing are all growing. The purchase restriction policy only reduces the growth of real estate transactions, but the total amount has not decreased.

Green symbiosis mode

According to the statistics of relevant departments (investment), the current overseas market decoration projects have accounted for 70% of the market share; while the total renovation rate of new commercial housing in China is less than 20%, and individual cities are even less than 10%. According to the calculation of authoritative institutions, if all the rough houses sold in China are changed to finely decorated houses, 10 million tons of construction waste will be generated each year.

As a result, real estate developers integrate relevant building materials manufacturers to jointly produce fine-decorated houses, forming a green symbiosis mode between real estate developers and building materials merchants, which not only allows owners to enjoy the convenience of 'staying in bags', but also greatly reduces the owner's individual decoration. Noise, dust and other pollution, while saving a lot of building materials, and a large reduction in construction waste.

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