In fact, typesetting can be asked by a university, and it is not easy to put it on. This is like a color scheme, and there are also ever-changing learning. I believe that after reading this article, you will definitely gain something. Typography is one of the most important components of design, and it's more than just putting beautiful fonts on a handsome background. However, it is not easy to make excellent typography, and the minefields are all over the place. Too much detail is easy to ignore the overall design, too much emphasis on vision and easy to ignore functionality, the daily misunderstanding is unimaginable. So, today we summed up the 20 misunderstandings that are common in typographic design, and help you sort out the typographic problems that are easy to encounter in everyday design. 1. Crowded text: word spacing This is a mistake that is easy to ignore. Overcrowding can reduce the readability of the text. Some fonts themselves will be sparse, or too tight, and can be properly adjusted to an easy-to-read state. 2, dense paragraphs: line spacing 3. Unreasonable stretching and compression This is another common mistake. Elements such as pictures, text, etc. are not stretched or compressed in the original scale, causing abnormal distortion and deformation. It is not difficult to avoid this problem. Try to control the change of individual elements such as length or width while maintaining the ratio. In the software such as PS or AI, hold down the Shift key to stretch. When designing the webpage, try to follow the original ratio. Set elements or control individual variables. 4, ignore readability As mentioned above, there are many factors that influence readability, but among many issues, the basis for ensuring readability is readable—at least to make the elements themselves visible. The use of white fonts on a black background generally guarantees readability, and the contrast is obvious, but if the font is too slender, the visual recognition is very low. Too small fonts, insufficient color contrast, and high transparency can cause similar problems. As long as you find it difficult to identify, you can handle it in a targeted manner. 5, the reading comfort of the text The designer's typographic design requirements can of course not just stay in the "visible" level. Titles, slogans use bold, fancy, decorative fonts have its functionality, but the body part of the long text requires the user to read for a long time, to maintain reading comfort. Font size, word spacing, and line spacing all need to be handled with care. In the traditional typography design, this part is more inclined to use the serif body. For example, the Boya Song used in Chinese newspapers is a set of specially designed fonts, serifs, detailed strokes and high recognition. However, with the changes in design style and demand, the use of sans serifs is currently used, and the reading experience on different devices needs to be considered. Therefore, there is a black body of Pingfang and Siyuan. 6. "Orphans" and "Widows" "Orphans" and "Widows" are terms used in typography, usually referring to short lines of only one or two words at the end of the line of goods, headers, and footers. In the design project of text layout, these lines or columns are very eye-catching. If you don't want the blanks to interrupt the layout continuity, the best solution is to fine-tune the paragraph width and spacing. 7, do not double-click the space at the end of the sentence This kind of input habit is rare in Chinese, but many people in English-speaking countries have similar habits. Double-clicking a space after ending a sentence means ending, but in today's typographic design habits, it is usually considered The input method is obsolete and unnecessary. This spacing visually affects the fluency of reading and has an impact on typography. Keep restraint. 8, use too many fonts This is the most common mistake for novices. The use of multiple fonts was originally for decorative purposes, but the controllability is poor and it is easy to cause visual interference. It is usually reasonable to control the number of font types in 2~3. Too many different styles of fonts will make your overall style extremely difficult to unify, and professionalism is harder to mention. 9, mismatched fonts In addition to not using too many fonts, be careful to use coordinated fonts. The use of different styles of fonts will naturally give people the feeling of "draw a different style", distracting the user's attention and reducing the effectiveness of information transmission. The collocation of fonts is a kind of existence between science and art. It requires you to learn typography and font knowledge, and it needs some "intuitive intuition" to support it. In places where consistency is emphasized, the serif and non-liner should not be mixed; in posters, covers, etc., there are two or more types of fonts to be mixed. The combination of serif and non-sand is important. It is. Read more about the magazine, website and magazine typography. 10, disregard content It's important to choose the font and font style, but trouble to review the content of your project. Fonts are emotional, fun, rigorous, romantic, casual, modern, retro, and so on. If the mood and content of the font and design do not match, you will feel disjointed and alienated, which will confuse the audience. The company's report is rigorous. Don't use everyday fonts with full of childlike fonts or decorative fonts. The daily ordinary fonts are also design mistakes. 11, form weight over function This is also a commonplace. You can follow the design trends of recent years and find a unique font to design a cool and unique poster or Banner, which is very artistic. But such a design may have dyslexia, and the reader needs to take a long time to distinguish its content, then this is the obvious form is more important than the function. If you decide to design this way, it's best to balance the artistry and readability – that is, its functionality. 12. Over-emphasis Sometimes you need to reinforce a part and visually emphasize it to make it stand out from the design. There are many common methods in the text section, italic, bold, underline, uppercase, increase font size, and so on. But don't use all the emphasis on the same paragraph in the same paragraph, which will make it look messy. Again, this is a common design misunderstanding in English. In the title, all capitalization, this is no problem, if there is occasional need to emphasize in the paragraph, the past is also said in uppercase. But before that, it is necessary to maintain the most basic usage habits of the convention: the capitalization of the title and the lowercase of the text. In typography, the word hierarchy is an academic term that distinguishes the importance of text and the different elements. Take the newspapers we know as an example. The title explains the core, the largest size, the uppercase text, bold emphasis, followed by the subtitle, the font is small, the text is no longer capitalized, followed by the text, the font is the smallest. If you break this hierarchy, users will be confused. Which is important and which is second, silly and unclear. 15, not aligned In the design principle, alignment is one of the most important ones. Alignment will make the text orderly and reasonable, visually uniform and consistent. Mixing different alignments creates random spacing, is ugly and difficult to read. The best way to get the layout alignment is to open the software alignment tool. Now the layout and mapping tools have related alignment aids, and with their help, make your layout more tidy. This kind of problem is more common in English typesetting. This kind of problem in Chinese typesetting is actually not serious. Tools such as Office will automatically help you to fine-tune, and more professional typesetting software also has corresponding algorithms to help you solve. There are more problems in English typesetting, and you need to carefully handle the adjustments. In fact, this is not a particularly complicated matter. The important thing is to be careful. Adding special effects is a good idea, but it must be used. Many of the built-in font effects, such as 3D fonts, large shadows, and distorted effects, make it easy to make designs look cheap and too fancy. Look at the popular design paradigm and restrain the impulse to add special effects. 19. Try new effects in important projects Testing new design techniques, special effects, and interesting fonts in important projects is not a reliable solution, nor is it a suitable time, not even a professional designer should do. This approach is too risky, because the new approach is very likely not practical and reliable, if you believe that your intuition should also be trial and error in other non-essential projects. Graphic source network Women Crossbody bag are more and more popular in lady's life. Almost every lady will use it no matter she goes for shopping or enjoys a part. Designed in different kind of materials, the bags are so nice and beautiful. The bag can not only help you put your belongings inside but also can make your more attractive. With the top priority good quality and remorseless serivce, we are receiving more and more active feedback from our customers.Looking for ideal of Women bag Manufacturer & supplier ? We have a wide selection at goods prices to help you get creative. All the bags are quality guaranteed. We are China Origin Factory of Women Bags. If you have any question, please feel free to contact us. Women Crossbody bag,Tote Crossbody bag,Personalized Women Crossbody bag,Women Leather Crossbody bag Ningbo Qizhan Trade Co.,Ltd , https://www.qizhanshoes.com
13, all use uppercase
14, ignore the hierarchy
16, using the alignment tool
17, rough edges
18, add special effects
20. Forgetting to review the design requires strict checks. It is irresponsible to not review after designing. After designing, it's best to read the full text and do a spell check to make sure there are no grammatical errors or typographical errors. This is part of the design.
Many small partners will ask why other people's fonts are so casual. It's so hot, it looks good, but it... I always feel weird?