On Visual Elements and Their Properties in Packaging Design (II)

Third, text and text layout

1. Text - The finishing touch to packaging

Words are symbols that communicate ideas, exchange feelings and information, and express a certain topic. The brand, product name, description text, ad text, and manufacturer, company or distribution unit on the product package reflect the essence of the package. When designing packaging, these words must be considered as part of the overall package design.

When designing a package, the design of the text should adhere to the following principles:

1) The text is concise, real, vivid, easy to read and easy to remember;

2) Text design should reflect the characteristics and nature of the product, have uniqueness, and have good identification and aesthetic functions;

3) Text layout and design should be in harmony with the overall design style of the packaging.

2. Text formatting and notes

In addition to font design, packaging text is another important factor in forming a packaging image. Arrangement processing should not only pay attention to the relationship between words and words, but also pay attention to the relationship between the line and the line, the group and the group. The text layout on the package is based on overall considerations in different directions, positions, and sizes. As a result, it is possible to produce a richer variety of formats than the general book and ad text arrangement. In addition to the adjustment of thickness, kerning, and area adjustment, the line spacing and kerning must be clearly different. A more standard text layout is generally four-thirds of the height of the character. The basic requirement for packaging text layout design is based on the content of the content, the primary and secondary of the text itself, starting from the overall, grasping the layout of the key. The so-called emphasis does not necessarily mean a certain part, but it can also be a trend or feature of the overall image.

3, the form of text formatting

As for the change of arrangement, it can be varied and there is no certain pattern, but it can be divided into the following common types referring to the second chapter: horizontal form, vertical form, round form, conformal form, ladder form, unevenness Form, form of grass row, form of concentration, form of correspondence, form of repetition, form of pictogram, form of axis, etc. Various forms can be used in combination with each other in addition to being used alone, and more layouts can be evolved in the actual layout.