Analysis of Moderate Packaging and Its Necessity (II)

Fourth, the enlightenment of China's product packaging

From the analysis above, we can see that there are currently three major foreign control methods for overpacking: The first category is standard control, ie, the volume of the packaging, the gap between the packaging and the commodity, the number of packaging layers, the cost of packaging, and the value of the commodity. Scales, etc. set limit criteria. Such as South Korea, Japan, Canada and other countries. The second category is the control of economic instruments, such as the collection of packaging taxes on non-paper-based packaging and on packaging that does not meet the recycling requirements, such as Belgium. In addition, through the garbage metering charge, consumers are guided to choose a simple package, such as the Netherlands. The third category is to increase the producer's responsibility and stipulate that the producer of goods is responsible for the recovery of the packaging of goods. Usually, a deposit system can be used to entrust relevant commercial organizations to recycle the packaging. In order to facilitate recycling, producers will actively choose to use less material and easy to recycle packaging design, such as Germany, France and other countries. For the proper packaging of enterprise products in China, attention should be paid to the following points:

(I) Technological innovation in packaging

In the process of implementing proper packaging, the technological innovation of packaging is the key, such as the development of special packaging paper for food, so that it can maintain the fragrance, freshness, and heat after the cooked food is packaged so that people can eat it conveniently to meet the fast pace of life. The principle of this insulation paper is to convert light energy into heat energy like a solar collector. Usually people only need to put this special paper in the place where the sun can shine, the space surrounded by the paper will continue to be replenished with heat, so that the food in the paper will maintain a certain degree of heat; in the next ten years, With the development of the global economy, the acceleration of urbanization, the improvement of people’s living standards, and the upgrading of the consumption structure, the supply and demand of the paper product market will continue to grow rapidly. The paper packaging industry has a huge space for development. The birth of paper cans will overcome The various drawbacks of aluminum cans, has broad prospects for development, making it widely used in paint, chemicals, food, medicine and other packaging and production of paper lunch boxes, paper cups, paper drums and other products.

(b) Pay attention to the recycling of packaging materials. In recent years, with the rapid economic growth, people in Hong Kong are increasingly concerned about the combination of packaging products and environmental protection. The use of waste paper recycling made recycled cartons, paper bags, cartons, etc., banned part of the plastic packaging products that are not conducive to environmental protection; the use of waste paper to replace, instead of polystyrene foam, has become the development trend of Hong Kong packaging products. Extend responsibility for production responsibility, that is, producers must not only take responsibility for environmental pollution during the production process, but also take responsibility for recycling or disposal of scrapped products or used packaging. Reduce, Reuse, Recycle, and Degradable are the green principles of the world packaging industry, abbreviated as "3R1D", that is, packaging should be reduced, reused, recycled, and degradable. According to Che Xiangfu, deputy secretary-general of the China Packaging Technology Association, the packaging of goods should be as small and light as possible on the basis of achieving the goal of protecting the goods and beautifying the goods; the packaging, such as bottles, can be reused several times. Packaging that cannot be reused must be recyclable; and packaging that is not effective should be able to degrade instead of becoming hazardous waste. Meet the above four criteria, it can be called green packaging.

(c) Strengthen consumer education. Strengthening education on consumer legal awareness, environmental awareness and extra costs can also effectively promote proper packaging. For example, in the United States, consumers have a very simple understanding of simple packaging. When people give gifts, they often buy their own packaging paper and package themselves. This may be the highest level of gift packaging. The “Monthlight Box Project” implemented by the Hong Kong SAR Government is also of great significance. After the Mid-Autumn Festival, it will set up recycling stations in 12 major shopping malls and 27 gas company customer centers and shops in Hong Kong to collect paper and iron mooncakes. box. Members of the public receive 1 coupon for each delivery of 1 month's cake box, and enjoy discounts or free food and other benefits when used at the designated 130 restaurants, 2 chain cake shops and gas companies. There is additional processing cost for purchasing over-packed products.

In short, moderate packaging is the future development trend. In the implementation of product packaging, can be considered from the packaging design (such as explosions of fruit drinks, Baidi City milk, Gold Emperor chocolate, etc.); can be considered from the packaging of the color, from the packaging and reuse of this product on different occasions package of. For example, in the beverage industry, the current paper-plastic composite packaging and PET bottles are the mainstream, and the paper-plastic composite packaging will be mainly concentrated on smaller-capacity packaging. The small-capacity packaging beverages can be used for drinking once and need no secondary sealing, so it is more suitable for paper packaging; Larger beverages will continue to be packaged in PET bottles. In the small-capacity beverage packaging, the proportion of metal containers is getting smaller and smaller. In fact, compared with paper-plastic composite containers, metal containers have better sealing performance, and their freezing speed is much faster than paper-plastic composite packaging or PET bottles, which can save energy and time for consumers and small retail stores. , is a very beneficial advantage. The market for metal containers is shrinking due to costs and trends. However, as consumer demand increases, cold aseptic filling will become the mainstream. In the pharmaceutical industry, its packaging should be innovative in its image design, and as far as possible in the design, color, etc., consider adding value to consumers. The advanced and appropriate packaging should be used for the safety of the elderly and children. The safety cover should be designed. The measuring cup with accurate measurement and convenient use should be provided for oral liquids. There is a noticeable prompt on the packaging: “Place the drug in places that children cannot reach. "Wait.

About the author: Wang Huaiming is a lecturer at the Business School of Anhui University of Finance and Economics, a master's degree in management, and a project director of Longmai Marketing Consulting. contact number