If the home decoration gives the family a shell, then the furniture injects the soul into the shell. People say that furniture companies are tired, the success of the brand, the market needs to be tested. With the increase of new stores, the number of furniture products entering Chengdu and even the central and western regions will increase, competition will increase, and furniture enterprises entering the era of meager profits will be The development of a market is a battle. In fact, for consumers, the choice of furniture is also very tired, the brand is more, the competition is bigger, the more favorable, the choice is wider, the eyes are also picking up flowers, shopping for furniture is not worthy of consumers A mental and physical challenge. Consumers’ attention to quality has increased dramatically Consumers are pursuing product comfort, which is much higher than previous requirements for product quality and overall design. In the survey of consumer purchase behaviors and habits in the past year, nearly 50% of consumers paid attention to the workmanship, materials, and design of the furniture itself. In just one year, the attention to the furniture itself quickly rose to 85.3%. According to industry insiders, in this year's market regulation, rigid demand has become the main force of consumption. At the same time, the "Da Vinci Incident" has had a huge impact on the industry, and it has also sounded the alarm for consumers and promoted consumers. Focus more on the furniture itself. Market research: In order to shorten the production time, some furniture factories are generally looking for a shape and lack of charm in the crafts of carving, hoeing, and drawing. Therefore, most of the patterns are not elegant, the lines are not smooth, and the knife is not smooth. There is a lack of change in the law, and the state of mind is particularly bleak. In the later period, the number of times of scraping, grinding and varnishing is not enough, and the surface of the product is dark and dark, and even the edges or the unevenness. In the household survey, it is found that the identification of good or bad products, there are no shortage of experts, they often start directly from the merits and demerits of the process, can be completed through the three steps of "seeing", "listening" and "touching". For example, if the surface of the product is straight, check whether the carving is delicate; secondly, listen to the virtual parts of the product, especially the joints of the components; then touch the surface of the product to be smooth and smooth, pay attention to the turning position. The same quality furniture brand decided to win In this year's market survey, we found that 42.7% of consumers, when the price is equal, will choose to buy branded furniture products, an increase of 5.3% over last year. According to the data released by the China Furniture Association recently, from January to October, the total industrial output value of the above-scale enterprises in the furniture industry has reached more than 41 billion yuan, an increase of 25.53% over the same period of the previous year. It can also be seen that under the same conditions, furniture consumption is moving closer to the big brands. Wang Xuemao, president of the Chamber of Commerce of Sichuan Furniture Industry, told the Chengdu Business Daily that many companies in the furniture industry felt “difficult†due to the influence of market regulation, the adjustment of industrial structure, the re-segmentation of the consumer market, and the increase in operating costs of enterprises. He believes that this "difficulties" accurately said that the growth of the furniture industry slowed down this year, the furniture industry began to enter the era of low profits, but because the furniture industry is facing a new round of reshuffle, production and consumption are moving closer to the big brands, above the scale The big brand companies, their productivity and sales force have greatly increased the overall level of the furniture industry this year. Market research: Products without brands are low value-added, uncompetitive products, and ultimately will be eliminated by the market. There are many Chinese furniture brands, but the market share is still very limited, and brand awareness can be the main way to promote the development of enterprises. Furniture brand enterprises are paying more and more attention to the establishment of their own brand image. In Chengdu, the Federation, Qumei, Red Apple, All-Friends, Pocket Pearl, Waves... In the strong competition, we are opening up independent stores and renewing brand image. In order to self-cultivation, thick and thin hair. Environmentally friendly furniture is favored In recent years, with the strengthening of consumers' environmental awareness, in order to eliminate harmful gases remaining indoors after home decoration, consumers generally choose to stay at least 3 months after renovation, which brings great life to consumers. Inconvenience. The furniture with environmentally friendly materials, humanized design and intelligent home appliances has become the first choice for consumers. Therefore, environmentally friendly furniture has also become a big selling point in the furniture industry this year. In this survey, 40.1% of consumers care about the environmental protection of furniture, which is 8.2% higher than last year. For furniture companies, the production of furniture is a systematic project. The environmentally-friendly furniture reflects the comprehensive production capacity of the enterprise, not just the use of environmentally-friendly materials. Many factors will affect the environmental quality, such as the use of edge-sealing heat. Melting glue, door paint and other raw materials, formaldehyde is widely present in these raw materials, at the same time, the processing technology, the design level of the enterprise, etc. will affect the environmental performance of the furniture. The environmental protection degree of furniture will become a crucial factor restricting the competitiveness of the enterprise market, and it is also an important manifestation of the comprehensive production capacity of enterprises. Market research: With the pursuit of consumer quality, the solid wood furniture exhibition has become a highlight and hot spot this year with a strong momentum. In the past two years, 100% of the log furniture is no longer only low-priced trees such as pine. The trees such as cherry, ash, walnut, white oak, oak, and eucalyptus have begun to break away from the role of decorative panels and become furniture. Substrate. At the same time, the style, color and style of pure solid wood furniture are more and more diversified to meet the needs of consumers. In addition to the traditional Chinese style, French pastoral, American pastoral, Nordic simplicity, Southeast Asian style have also become the main style.
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Furniture consumption is gradually becoming more rational, the furniture industry is gradually entering the era of low profit