Forward Tao Manager: Deepen the market to benefit consumers through package combinations

Interviewer : Ms. Tao, Frontier Kitchen and Bathroom Marketing Department

Interviewer: Pacific Home Network reporter Chen Liru

[Pacific Home Network Reporter]: Through this exhibition, what kind of effect does your company hope to achieve?

[Ms. Tao]: At present, East China and South China are not the mainstream market for our brand sales. In the future, we are ready to achieve results in these places. Therefore, we want to use this exhibition to promote the forward brand and let more people understand and accept the old brand of the striker. Also in order to achieve better performance in the East China and South China markets.

[Pacific Home Network Reporter]: In the place where the brand of Shanghai is gathered, what do you think the striker has in the market?

[Ms. Tao]: Our current advantage is that, on the one hand, our brand has the technical support of military industry. On the other hand, we have a long time of creation, and the technical content and quality are relatively strong. At present, there may be some shortcomings in marketing and brand promotion. If this is intensified, I think we will achieve even greater results in the market.

[Pacific Home Network reporter]: Nowadays, the market competition is getting more and more fierce, and enterprises are paying more and more attention to brand building and brand promotion, hoping to get more consumers' awareness. So how do you view brand building and branding?

[Tao Manager]: Brands are becoming more and more important in today's social competition, and sometimes even directly affect your sales performance.

In terms of brand promotion, this year's company's advertising efforts have increased a lot more than in previous years, and it has been launched in TV media, print media, and online media. It may be less in East China and South China, and more in the province, especially in key markets. On the one hand, through the combination of packages to benefit consumers, so that consumers can get more benefits; on the other hand, especially after the Wenchuan earthquake, we and the 壹 fund combination, to help the Albanian Yi people activities, has been carried out three consecutive Years. In addition, we are also building Hope Primary School in Qingchuan. These charity activities have given back to the society while enhancing the brand image.

[Pacific Home Network Reporter]: In the Internet era, information is developing at a high speed. How do you view the impact of the network on business development?

[Ms. Tao]: The network has both a good side and a bad side. It allows product information to be quickly known, providing a larger space for corporate branding and promotion. The e-commerce platform is also a good sales platform and may become a mainstream channel for product sales in the future. Of course, there are also bad places in the Internet. If you have a little bit of it, you may be exposed in front of the world. We should make good use of the good side and don't give up because of bad things.

[Pacific Home Network Reporter]: The second half of the year is the peak season for sales. What kind of expectations does your company have for the second half of the year?

[Ms. Tao]: This year's big environment, especially the real estate changes, the home industry has been affected. In the first half of the year, we basically completed the sales performance. In the second half of the year, we increased our marketing efforts and brand promotion efforts, especially the investment in the 11th Golden Week, as well as the promotion and deepening of the markets in East China and South China. I believe we will meet in the second half of the year. Get a better performance.

[Pacific Home Network Reporter]: Ok, thank you for accepting an interview with our Pacific Home Network.

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