10 major figures affecting Chongqing's home

"Da Jiangdong, the waves are exhausted, the ages are popular..." Chongqing's modern home industry has been developing for more than ten years, and a number of outstanding enterprises have emerged, constantly leading and changing people's home lifestyles. Head. In the past ten years, which characters have made a major impact on Chongqing home? In the next ten years, what kind of strategy will they influence Chongqing? And listen to them for you.

Zhang Yong, President of Yan En International

Home Expo promotes the furniture to the country

Reason for listing: Although there are dozens of furniture stores in Chongqing, if you must choose a place that is “not to go”, most consumers will choose the one-eighth international company. The reason is that the popularity here is high, the volume is large, the brand is many, and the activity is strong. This is the "Myth of Myth" created by Zhang Yongdeng, president of the Chongqing Furniture Chamber of Commerce. Although he is a low-key person, he rarely talks very much, but the pragmatic and diligent style affects many people and is a well-deserved figure in the home industry.

Nearly 400,000 square meters of super-large stores, a large and rich family of products, to meet the various needs of different consumers. Although the cost of furniture products has been rising in recent years, Yan En International has fully demonstrated the cost-effective advantages of commodities through the “severe punishment of high price” and multiple after-sales service guarantee mechanisms.

In addition, the 13th China Western Furniture Fair has been held, and the popular style of furniture has been blown into the homes of ordinary people in Chongqing. “铠恩家博会” has become the “10th Conference and Exhibition Business Card” of our city. Fish Dream, Jiameng, Langsa, Woodlands, etc. are “grown up” along with the Home Expo, and now they have moved to the whole country.

Speaking of the future, Zhang Yong drill said that “as a leading enterprise in local homes, in the future, Hao En hardware software will be fully upgraded, with the goal of “the first city in the west” to create a five-star store, create a national integrity market, and introduce more A popular furniture brand that provides consumers with a one-stop home shopping service."

Brother Decoration President Tang Qing

R&D drives industry development

Reasons for the list: From tooling to home improvement, from industry to industry, Tang Qing spent 19 years and created a "myth" belonging to his brother in Chongqing. He led the brothers to complete the gorgeous turn after the large-scale home improvement company in the field. It has also created a "brother model" that leads the development of the industry. In the new year, "Beautiful Suizhong" will resound through the mountainous land. Tang Qing will continue to lead his brothers and promote the development of the industry with the responsibility of large enterprises.

In 2002, the Chongqing home improvement market, with the entry of foreign companies, brought a big impact to local companies. The danger has always been accompanied by opportunities. In this wave of change, some people gradually faded out of our horizons, and some people realized the "phoenix nirvana". Brother decoration is obviously the latter.

After stabilizing the market and gradually forming a unique operating model for the brothers, Tang Qing hopes to use more innovation to break through and promote the industry, so we have seen the brothers decorating the home culture center and the main material alliance. In the future, Tang Qing will also lead the brothers to invest more in research and development, and carry out more in-depth research and development on culture, design, technology, materials, etc., “to promote the development and innovation of enterprises through research and development, thus driving the development of related technologies in the industry. ."

Huang Yanwei, Chairman of Tiangu Decoration Group

In the ages, design is always the soul.

Reasons for the list: He is a well-known figure in the decorative world full of artistic temperament and tough appearance. He is a commercial genius who has been full of mystery for many years in Chongqing. His “Tiangu” brand has been well-known in the decoration industry in Chongqing.

At the beginning of its establishment, Tiangu Decoration took "the family is a boutique, and the household is a model" as the highest standard of enterprise quality and service. Huang Yanwei's artistic talent and perfect pursuit make him very careful about the decorative design. He believes that attitude determines everything and details determine success or failure. I used to be a designer and I have taught design. Up to now, Huang Yan has not given up his pursuit of design and dreams. He has always regarded design as the soul and core of the ancient decoration. Tiangu Decoration practiced the mission of home improvement company design as a soul.

In 2010, the industry first promoted the "advanced custom design" system. In 2012, the company launched the 6S service three-story home system, which is unique in the decoration industry and promotes the inheritance and development of the home culture. Under the leadership of Huang Yanwei, Tiangu Decoration has become one of the largest decoration group companies in Southwest China, and has successfully ranked among the top 20 Chinese home decoration companies, and has created many industry firsts and miracles.

Chu Jiangen, Chairman of Chongqing Jianmat Home Furnishing Group

Create a perfect home industry ecosystem

Reasons for the list: In 1997, Chongqing directly under the jurisdiction, Chu Jiangen took all the net worth of 100,000 yuan, and founded the "Chongqing Lighting Plaza" in Nanping Investment, which has opened a new page for the local home market in Chongqing. Today, the Jianmaite Home Furnishing Group of Chu Jiangen has become a well-known large-scale building materials chain store in Chongqing. It has several major brands such as Jianmaite, Shangjian Kitchen, Light Nest, Chuqiao Electric, Chuchu Ceiling and the “Super Bowl” brand. The marketing company, from the original lighting industry, to the building materials, kitchen appliances, home and other industries, has formed a perfect home industry ecological chain.

The building materials chain is only the beginning of the long-term development strategy of Chuanjiangen. The Fuling store, which opened in the second half of 2011, has become a model for the expansion of the main city building materials store. The Dadukou store, which will open in the future, will introduce furniture sales in the new store, and buckle the Jianmaite home. A new part of the group's integrated home industry chain.

From 1997 to 2013, from 30,000 square meters to 260,000 square meters, from a unique, partial Nanping to the core position of the “Three North” transportation hub, with an annual turnover of tens of millions to 2.6 billion yuan. Chu Jiangen led Jianmate to confirm the strong driving force of the Chongqing home store model with practical actions.

Zhang Zongrong, General Manager of Southwest Branch of Actual Home

Win the market with service

Reasons for the list: Since the first day of the entry into Chongqing, the service of consumers has been raised to an unprecedented height, which has aroused strong concern in the Chongqing home furnishing industry. After Zhang Zongrong took over the management of Chongqing’s home, he spared no effort to practice the principle of “service first”. From the first payment, no reason to return within one month, to zero delay in delivery and installation, to extend the three-pack service period, under his strong promotion, a series of services launched by the family has long been deeply rooted in the hearts of the people. The home of the family has also become a service benchmark for the home industry.

At the same time, Zhang Zongrong's pragmatic and stable personality has also created a stable development position of the home in the Chongqing market. In particular, Erlang Store has become the center of home shopping in the western part of Chongqing, which has improved the shopping grade and service level of the western home market. For the future home market in Chongqing, Zhang Zongrong is very optimistic. He believes that the future competition of the Chongqing home market will be more intense. In the three to five years, there will be a pattern of market reshuffle, and the strong will be stronger.

Hongxing Meikailong Chongqing Regional General Manager Yu Lan

Home changes life

Reasons for the list: In the past 8 years, Yu Lan has been deeply cultivating the Chongqing home market, opening up a new pattern of the Chongqing home market with extraordinary market power and innovative marketing concepts. At the same time as the market, Yulan also set up the best management team to realize the strategic layout and flourishing of the leading brand in the home industry of Red Star Macalline.

In 2006, Red Star Jiangbei Store debuted in Chongqing, a new home life concept and a new experience of one-stop shopping, as well as many domestic and international first-line home brands, so that Chongqing consumers enjoyed the real benefits and professional services, thus laying the red star in Chongqing. The solid foundation of the market. In 2009, the opening of Nanping Hongxing Store created a new world of fashion home consumption for the fashion crowd (community network forum).

The concept guides the industry and the model creates the future. Along with the tide of Chongqing's urban development, in the next few years, Red Star Macalline will build 4-5 large-scale home shopping malls in the central city of Chongqing with more than 100,000 square meters. In the future, Red Star will arrange districts and counties such as Fuling, Yongchuan and Hechuan. The market, while achieving 30 million Chongqing consumers to achieve all-round home services from far to near, continue to enhance the driving force of innovation, to achieve competitive optimization and win-win situation in Chongqing home industry." At the end of the interview, Yu Lan said .

Cao Xuanli, general manager of Juxin Mingjiahui

Let famous people become the new pole of Chongqing home

Reasons for the list: In 2007, the first project of Juxin International Building Materials City upgraded the traditional Longxi building materials cluster from a local exhibition to a modern integrated shopping mall. The “Western Building Materials City”, which was originally established by the State Council and the key project of the “Eleventh Five-Year Plan”, is the second project of Cao Xuanli in the home furnishing industry. After the completion of 2011, it was named Juxinmei Home Century City, which is the hardware environment of Chongqing and even the whole of western China. The best store. In the same year, Cao Xuanli also invited the international piano art master Lang Lang as the spokesperson of the shopping mall to connect Chongqing home with international art.

In 2012, Cao Xuanli made a decisive decision. In the case of a bad market environment, he invested 60 million yuan to upgrade the Juxin International Building Materials City, and officially changed its name to Juxin Mingjiahui Building Materials City, where many first-line brands settled, and The emergence of many independent stores such as Zhibang, Ou Pai, and Jinsi Yuma not only won the reputation of “Chongqing Home Star Avenue” for shopping malls, but also made the mall an important part of Chongqing high-end building materials.

Cao Xuanli said that in the future, he will do three things. One is to complete the upgrade of the building of the famous letter building materials city, the second is to build a famous home furniture city, and the third is to let the famous Huihui go to the Greater Chongqing area.

Huang Guotai, President of Chongqing Meiyi Investment Co., Ltd.

Let the United States stand on the west of the country

Recommended reason: In 2009, each of the US officially settled in Huafu Avenue, the new city of Chongqing, and seized the commanding heights of Xicheng home. 300,000 square meters of fine building materials and home plaza, 200,000 square meters warehouse logistics distribution base, 100,000 square meters of famous furniture direct sales MALL. In just three years, each of the flagship headquarters of Western Building Materials, which is built by the United States, has reached the highest level in Chongqing.

When talking about the future, Huang Guotai said that each of the future developments of the United States and his mission, one is based in the west, in the next two years, will increase the number of stores in Chongqing to 3-5, and We will create a complete integrated professional market cluster integrating building materials, furniture, home decoration, exhibition display, warehousing and logistics, hotel office, catering and entertainment, conference business, etc. Secondly, it will radiate the whole country, that is, after completing the layout of the Chongqing market, The family will start the next development plan, establish a national chain home store in Beijing, Shanghai, Guangdong, Hebei, Shandong, Sichuan, Yunnan, Guizhou and other places, and build each of the US into a model standardization market for building materials and home, and become a merchant. The preferred logistics distribution center and procurement base provide consumers with more comprehensive and better services.

Kohler bathroom Chongqing general agent Li Gen

Bringing the world brand to Chongqing

Reason for listing: Since entering the US brand Kohler in 2000, Li Gen, the northern man, has started a long and tortuous road of brand communication. From 1997, Kohler Chongqing had a turnover of less than 2 million a year, and now the leading high-end sanitary ware brand in Chongqing, the annual turnover has already turned over many times. The success of all this comes from Li Gen's perseverance in pursuing the influence of the brand. He has always had a firm belief that the best Kohler products will be brought to Chongqing people, making Kohler the first in Chongqing. Brand.

Most dealers, in terms of brand and profit, value and pursue the immediate interests. In Li Gen’s eyes, the brand is life, just like his own son. For more than 10 years, he has been insisting on bringing high-end sanitary products to the people of Chongqing. He even combines golf life with the Kohler brand to bring a high-quality home lifestyle to Chongqing people. His dream is to introduce more high-quality home brand products to Chongqing in the future, bringing people the same high-quality brand services.

Yang Guangbing, General Manager of Aowei Home Chongqing

From the business to the dealer to be the first person to eat crabs

Reasons for listing: From going out to find resources, to virtual marketing of the network, Yang Guangbing is the first person in Chongqing to eat crabs in the home industry. Although he has encountered nails in the process, the attempt of the trade has allowed Yang Guangbing to establish The correct marketing ideas have even affected the business ideas of a generation of home building materials merchants. In the past two years, when the market growth slowed down, the experience gained by Yang Guangbing’s traders was even more valuable, helping Aowei to continue to develop.

In 2002, Chongqing’s home furnishing market was almost a good time to open a store and collect money. Yang Guangbing’s Aowei came to Chongqing under such circumstances. “Although there is no business without sitting, but at that time, I It was the idea of ​​going out and getting more consumer groups back." In 2003, Yang Guangbing took the first step of doing business. Relying on high-quality products, perfect service system and super high cost performance, Yang Guangbing's road to business is getting better and better. Now, Yang Guangbing's Aowei has been able to provide consumers with a full range of customized products. In order to bring a better experience to consumers in the early stage, the new intelligent marketing model of science and technology is proceeding in an orderly manner.

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