2012 economic figures focus on the industrial brand machine tool industry how to revitalize

On December 12th, China's annual economic figures were unveiled in Beijing. This year's annual figures are the main business cards, which laid a solid foundation for the development of China's machine tool industry!

The 2012 economic figures include: Alibaba Group CEO Ma Yun, Lenovo Group CEO Yang Yuanqing, COFCO Chairman Ning Gaoning, Dalian Wanda Group Chairman Wang Jianlin, Sany Group Chairman Liang Wengen, Sunshine Insurance Group President Zhang Weigong, China State Shipbuilding Corporation Chairman Hu Wenming, Chairman of China Pharmaceutical Group Song Zhiping, President of Vanke Enterprises Yu Liang, and Chairman of Shenyang Machine Tool Guan Xiyou. As can be seen from the above list, China's future development trend is to revitalize the industry and revitalize the manufacturing industry. The revitalization of production and manufacturing must rely on the machine tool industry to drive.

How to revitalize the machine tool industry? This should start from two aspects: soft power and hard power:

Hard power focuses on improving the technical content of products

Why, in the case of a downturn in the market, imported machine tools can still be sold or even in short supply? Machine tool factory stores believe that the main reason is that China's machine tools are mostly imitation, low technical content, poor product quality, and can not meet the needs of some users. China's machine tool export volume ranks eighth in the world, and it has an absolute advantage in terms of quantity, but its quality is far from the requirements of users. This is also an industrial upgrading problem that industry people have repeatedly called for. If the machine tool company spends more time and energy on research and development, and researches the machine tool that meets the user's needs, plus reasonable price, I believe that China's machine tools will be hot in the world!

Understand this situation, the machine tool factory store decided to set up 30 million promotion funds every year to help machine tool manufacturers to promote free, so that enterprises can spend more time and energy on research and development, and realize the Chinese machine tools as soon as possible. Rise!

Improve overall soft power

Soft power mainly includes two aspects of brand and service:

It is difficult for a company without a brand to achieve long-term development, and the future will be the world of brand machine tools. Why are consumers willing to spend so much money to buy an Iphone? This is the power of the brand. Creating your own machine tool brand means a constant stream of high profits.

At present, there are weak brand awareness of small and medium-sized machine tool enterprises in China, and brand promotion work is backward. In order to change this situation and improve the soft power of China's machine tool enterprises, the machine tool factory brand special machine tool brand Daquan provides brand display services for the national machine tool enterprises free of charge. Machine tool factory stores also help machine tool manufacturers to promote freely through exhibitions, professional magazines, online channels, etc. Enterprises can carry out brand promotion free of charge without spending a penny. Why not?

Service is also an indispensable condition for a company to succeed, but now many companies have different attitudes before and after sales. This method of selling only products without selling services will only make the sales path narrower and narrower. The machine tool factory store believes that "pre-sale like a wolf, after-sales like a mother" is the attitude that machine tool companies should hold. The pre-sales like a wolf bite the customer and don't let go, and the after-sales cares like the parents caring for their children, so that the company can develop a new relevant customer base from this customer base.

All in all, machine tool companies can only improve themselves by hard power and soft power.

We are manufacturer of Rubber Broom in China, if you want to buy Rubber Dustpan ,Rubber Squeegee Broom,Short Handle Dustpan please contact us.