The furniture market profits generally decline, dealers can not help but change

Despite the scorching sun, in the face of the continued downturn in the home improvement market, most of the island furniture companies are still "winter." A few days ago, the reporter visited Jin Haima, Oriental Home, Daon Home and many other stores, and found that the market was originally a bit deserted. "Since 2011, selling furniture has not made much money, and now some people can't help but have changed." Zhu Yi, a home of Huayang Road Home Plaza, told reporters.

phenomenon

Cold and clear in the store

According to the experience of the furniture industry in the past years, July-September is the golden period of home sales in a year. The sales profit during this period can even account for nearly half of the annual profit. However, the scenes that reporters saw at Daon Home Plaza yesterday were somewhat deserted. In the Daon Home Plaza, the reporter saw that there were not many customers in the square. Due to the small number of people, some businesses simply gathered together to play cards and chat.

"In the past, the furniture industry was still ok. It has not been a big deal in the past two years. It is not very profitable." A business person on the first floor told reporters that the furniture market in Qingdao was the hottest period from 2005 to 2010. "At that time, it was almost a matter of opening a furniture store to make money." However, since 2011, due to the continuous regulation of the country's real estate, the real estate market continued to slump, which also seriously affected the furniture market. Qingdao's furniture market has also begun to decline. Only most people did not think that this downhill road will last nearly three years. "This year's market is not good either. It seems to be in August, and the sales volume has not improved. It is estimated that it will lose money this year."

Later, the reporter went to Huayang Road Home Plaza and Nanchang Road Furniture City, and found that the situation in several stores was similar, the traffic was scarce, and the owners had nothing to do.

statement

The profit decline is difficult for businesses

For the current situation of the Qingdao furniture market, Zhu Yi, a home of Huayang Road Home Plaza, told reporters that it is not simply because the real estate market is in a downturn, and excessive competition is also an important reason. “Now there are too many home stores in Qingdao, and there are more than ten home stores in the North District of Guangshi City, and the scale is very large.” Zhu Yi said that in the past, the furniture market was booming, and this excessive competition has not yet been reflected. It’s too obvious, and since 2011, the drawbacks of this industry’s over-exposure have become more apparent. An important performance is that the low-end furniture market is the most bleak. "For example, Daon Home, everyone knows that the furniture there is cheap, but this price advantage does not bring advantages to Daon Home." Zhu Yi said that relatively speaking, the current low-end furniture living conditions on the market instead Not as high-end furniture, "high-end furniture has high profits, and the sales group is relatively concentrated, and will not be greatly affected by the changes in the industry. Therefore, the sales of Furmari furniture stores are quite good."

Another more realistic statement is, "Now selling furniture is not making money, but it is not as much as it used to be, and profits have fallen sharply." A business owner of Daon Home said that the decline in profits led to furniture. Businesses can't afford high store rents and other expenses, and some people have already begun to change careers. "In fact, furniture manufacturers will not easily change careers, but because this round of off-season is too long, many people can't hold back."

Way out

E-commerce? Trade-in?

How does the island city furniture market break out? E-commerce seems to be a viable path. In this regard, the relevant person in charge of Qingdao Jihong Household Group Co., Ltd. said that although 2012 was recognized as a disappointing year in the furniture market, Jihong just entered the furniture e-commerce industry in 2012, and launched its own online shopping mall into several homes. The whole network furniture sales platform has completed the overall layout of e-commerce.

In addition to taking the e-commerce development path, trade-in is regarded as another "salvation medicine." In this regard, Li Haizhen, the head of Furma Home Furnishing, said that the trade-in of furniture will inevitably stimulate the market, but the specific implementation requires the support of national policies. Despite the scorching sun, in the face of the continued downturn in the home improvement market, most of the island furniture companies are still "winter." A few days ago, the reporter visited Jin Haima, Oriental Home, Daon Home and many other stores, and found that the market was originally a bit deserted. "Since 2011, selling furniture has not made much money, and now some people can't help but have changed." Zhu Yi, a home of Huayang Road Home Plaza, told reporters.

phenomenon

Cold and clear in the store

According to the experience of the furniture industry in the past years, July-September is the golden period of home sales in a year. The sales profit during this period can even account for nearly half of the annual profit. However, the scenes that reporters saw at Daon Home Plaza yesterday were somewhat deserted. In the Daon Home Plaza, the reporter saw that there were not many customers in the square. Due to the small number of people, some businesses simply gathered together to play cards and chat.

"In the past, the furniture industry was still ok. It has not been a big deal in the past two years. It is not very profitable." A business person on the first floor told reporters that the furniture market in Qingdao was the hottest period from 2005 to 2010. "At that time, it was almost a matter of opening a furniture store to make money." However, since 2011, due to the continuous regulation of the country's real estate, the real estate market continued to slump, which also seriously affected the furniture market. Qingdao's furniture market has also begun to decline. Only most people did not think that this downhill road will last nearly three years. "This year's market is not good either. It seems to be in August, and the sales volume has not improved. It is estimated that it will lose money this year."

Later, the reporter went to Huayang Road Home Plaza and Nanchang Road Furniture City, and found that the situation in several stores was similar, the traffic was scarce, and the owners had nothing to do.

statement

The profit decline is difficult for businesses

For the current situation of the Qingdao furniture market, Zhu Yi, a home of Huayang Road Home Plaza, told reporters that it is not simply because the real estate market is in a downturn, and excessive competition is also an important reason. “Now there are too many home stores in Qingdao, and there are more than ten home stores in the North District of Guangshi City, and the scale is very large.” Zhu Yi said that in the past, the furniture market was booming, and this excessive competition has not yet been reflected. It’s too obvious, and since 2011, the drawbacks of this industry’s over-exposure have become more apparent. An important performance is that the low-end furniture market is the most bleak. "For example, Daon Home, everyone knows that the furniture there is cheap, but this price advantage does not bring advantages to Daon Home." Zhu Yi said that relatively speaking, the current low-end furniture living conditions on the market instead Not as high-end furniture, "high-end furniture has high profits, and the sales group is relatively concentrated, and will not be greatly affected by the changes in the industry. Therefore, the sales of Furmari furniture stores are quite good."

Another more realistic statement is, "Now selling furniture is not making money, but it is not as much as it used to be, and profits have fallen sharply." A business owner of Daon Home said that the decline in profits led to furniture. Businesses can't afford high store rents and other expenses, and some people have already begun to change careers. "In fact, furniture manufacturers will not easily change careers, but because this round of off-season is too long, many people can't hold back."

Way out

E-commerce? Trade-in?

How does the island city furniture market break out? E-commerce seems to be a viable path. In this regard, the relevant person in charge of Qingdao Jihong Household Group Co., Ltd. said that although 2012 was recognized as a disappointing year in the furniture market, Jihong just entered the furniture e-commerce industry in 2012, and launched its own online shopping mall into several homes. The whole network furniture sales platform has completed the overall layout of e-commerce.

In addition to taking the e-commerce development path, trade-in is regarded as another "salvation medicine." In this regard, Li Haizhen, the head of Furma Home Furnishing, said that the trade-in of furniture will inevitably stimulate the market, but the specific implementation requires the support of national policies.

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