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Pathfinders held a press conference at the Beijing International Hotel Convention Center on March 23, 2015, and announced on March 18th that they would invest in 230 million strategic investment Yiyou Tianxia International Travel Service Co., Ltd. and veterans of the capital market, media and travel industry. communication. After the completion of the investment, the Pathfinder will hold a 74.56% stake in Yi You. The Pathfinder Company will build an ecosystem of outdoor products, travel services and a large sports industry by focusing on the healthy lifestyle of the general public and using the user as the core. Another solid step was taken.
Senior figures from tourism, capital, media and other fields were invited to attend and speak at the conference. Mr. Dai Bin, Dean of the China Tourism Research Institute, pointed out that this strategic investment cooperation is a very symbolic event in the travel industry in 2015, and it profoundly reflects that under the impetus of capital, tourism consumption continues to grow under such a big trend. Industrial integration is becoming a trend in this industry. Pathfinders and easy-to-access platforms built through the integration of resources will definitely become an important engine for the development of the travel industry in the next decade. Ms. Xue Yuan, an analyst at CITIC Securities, highly praised Pathfinder's M&A strategy. This cooperation has made Pathfinder another important step from traditional outdoor apparel providers to outdoor travel service providers. Such a company with roads that have investment characteristics and continuous innovation will surely bring more room for growth and higher growth to the industry. Mr. Niu Wenwen, president of "Entrepreneur" magazine, told the story behind the marriage: Pathfinder Sheng Faqiang and Yi You Tian Hao made acquaintance and mutual knowledge through the platform of the "Entrepreneur" Black Horse Travel Club. One of them was the meeting of the tourism club. Long, one is the vice president and secretary-general, blessing them to come together. The high recognition of the two companies at the human, business, and cultural levels will surely become an accelerator for collaborative development. Chinese listed companies and Chinese entrepreneurs will jointly create the future industrial blueprint through the Internet+.
Pathfinder Chairman Mr. Sheng Faqiang explained his understanding of Yi You Tianxia. Yi You Tianxia is an O2O international travel agency. It is a B2B vertical electricity supplier in the tourism industry and is also the home of newly-developed travel planners. The mobile travel service system launched based on the service provider portal will become the integrator of the overall road trip business. It will form synergy with its outdoor travel business units such as Green Field, Extreme Beauty and Asiatravel, and will step up the company’s construction in the travel business sector. layout. Mr. Hao Hao, currently Chairman of Yi You World, will serve as CEO of Pathfinder Travel Business Group. Regarding the company’s development vision, Sheng Faqiang said: The future pathfinder’s mission will not only be to create a first-rate outdoor brand, but to be a powerful promoter of mass sports, outdoor activities and natural travel healthy lifestyles. We also expect to be outdoors. Activities and sports industry have become the most integrated platform for business development in China.
Mr. Hao Hao, founder and chairman of Yi You World, is a serial entrepreneur from tourism professional disciplines. He is a leader in the business model reform of China Travel Service. He leads Easy Travelers to explore a path to explore smart tourism that is different from the traditional travel agency operating model. . Last year, Yiyou achieved nearly 700 million yuan in sales revenue. In his speech, he said that he will use O2O's vertical and travel planners to make good products, services and channels, and combine Pathfinder outdoor, travel and sports. Big data for big business users, he is full of confidence in achieving sales target of 6 billion in 2017.
This strategic investment is a major step forward for Pathfinders to build on the travel business segment and the ecosystem after participating in Asiatravel Asia and controlling Greenland and its beauty. It will effectively promote the exploration of the three business segments of the Pathfinder ecosystem. The business unit and the Easy Access world share users and resources, and convert users from each business unit to further expand the overall audience of the Pathfinder Ecosphere, and improve the comprehensive service capabilities of the Pathfinder to the target users and the user’s Sticky loyalty promotes the construction of Pathfinder ecosystems.
Pathfinder 230 million strategic investment Yiyou world press conference held in Beijing
Pathfinder 230 million strategic investment Yiyou world press conference held in Beijing Date:2015-03-25 12:04