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"Double Eleven" is not an e-commerce furniture company, are you okay?
"Tmall once broke a certain 100 million mark at a certain time", this topic has little impact on the furniture companies that do e-commerce, because they are also making money. So, don’t you be a furniture company for e-commerce? Is it going to hide and cry on this day?
According to media reports, within 20 minutes of Tmall Double 11 activities, Chinese consumers have purchased more than 6.7 billion yuan (about 1.102 billion US dollars) of goods from 168 countries around the world.
According to another data, Ali Tmall’s two-minute transaction volume exceeded 1 billion yuan. The five-minute transaction volume exceeded 2 billion yuan, 14 minutes and 2 seconds exceeded 5 billion yuan, and 38 minutes exceeded 10 billion yuan. And, at 11:11:11 on November 11th, the bachelor's time point broke through 30.875 billion! The wireless transaction accounted for 46.2%! Seeing such huge data, Ali, Tmall, major furniture brands, is it not? Have to steal music?!
There is a flagship store furniture brand on Tmall. For example, Lin's Wood Industry has become the number one furniture e-commerce company in the furniture industry, and Quanyou Home is closely followed. Other home brands such as Gujia Home, Zhihua Shi Sofa, Shuanghu and Xilinmen have also become Today, the furniture industry sells the top ten stores.
At the same time as the family celebrates the arrival of the Double Eleven, and is crazy about the rising sales data, what other actions does it have to respond to the Double Eleven?
Recently, Xiao Bian deliberately went to some furniture stores in the city to find out, some furniture brands that have not been involved in the promotion of the event, also launched a lot of discounted furniture products, and the event time is not limited to double eleven, such as IKEA launched to buy The bed frame will enjoy a 15% discount, buy 20% off the mattress mattress cover, and get a 500 yuan shopping card for every 5,000 yuan of the whole cabinet. Compared with the Tmall and the furniture e-commerce platform, the price of the discount is half-price, and the discount of IKEA is really small.
Moreover, the flagship store of Tmall and other furniture began to warm up the double eleven activities as early as October. Many consumers also put the furniture products to be bought into the shopping cart in advance. Ma Yun said: "Double eleven is all human beings. "It is true that some netizens saw the double eleven advertisements of No. 1 shop in the square of the New York Times. This move also officially informed the world that the double eleven has entered the foreign market.
The person in charge of a furniture e-commerce company said that on the day of the double eleventh, everyone is in front of the computer, and they can buy a product that is cheap and long-lasting with a mouse click. Who is willing, spend more money to go out and squeeze the bus, squeeze the subway to go to the store?