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U.S. launches new packaging materials with special effects
American International Paper Company (IP) uses packaging materials with some special effects such as sound and light on some products. Thanks to the use of an ultra-thin, flexible battery developed by Israel's Energy Paper, the new battery can be “printed†on the product packaging like ink, so that the use of this new type of battery can produce special packaging. The materials enable merchants to attract consumers more effectively through product packaging. International Paper Company stated that the use of this kind of packaging paper with batteries can be used to create special effects such as sound and light, so that advertising information can be vividly and continuously conveyed to consumers. It was alleged that the new battery-driven packaging material was launched at the end of last year. International Paper Company is testing this new product, however, the company has not yet signed an agreement with any customer.