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Benefited from the property market to pick up furniture related industries in the first quarter performance increased
"The cabinets of 7.9 percent last year can only be used for 8.3 folds, and the price rises by nearly 1,000 yuan a year." Miss Liu told reporters. Benefiting from the release of rigid demand in the real estate industry, the reporter learned from various channels such as stores, brand distributors and timber distributors that the sales of home building materials appeared in Xiaoyangchun, and the performance of many furniture listed companies in the first quarter increased.
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Price increase
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The same cabinet rose nearly a thousand dollars a year
Miss Liu, who lives in Fangcun, has been planning to replace the new cabinets. She started to look at it last April. At that time, a cabinet in the Blue Valley hit 7.9 fold, but for various reasons the matter was put on hold. Last week, Miss Liu finally had time to finalize the cabinet, but found that the same cabinet has already increased its price. "There is only 8.3 fold for the current cabinet. The original price of a cabinet is 24,000 yuan, and the price is nearly 1,000 yuan a year."
Ms. Sun, a salesperson at a home store in Zhengjia Plaza, told reporters that the store is also planning to raise prices at the end of the month. “The company has already given a verbal notice.†She revealed that the increase was about 10%.
From a macro perspective, according to the National Bureau of Statistics, the retail price of furniture in the first three months of this year rose by 1% over the same period of the previous year. From January to February 2013, the cumulative retail sales above the furniture category was 24.2 billion yuan, a year-on-year increase of 20.9%, slightly lower than the 25% in the same period last year.
Since the second half of last year, under the strong demand of buying houses, the property market has shown signs of recovery. As one of the industries closely related to the real estate industry, the home building materials industry has benefited greatly. In addition, after the Spring Festival, the temperature has warmed up and entered the traditional decoration “small peak seasonâ€, and sales of home building materials have increased. Recently released the national building materials home prosperity index BHI March data was 85.50, an increase of 9.76% from the previous month, down 13.76%.
Benefit from the property market to pick up
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Sign the contract for several buildings
“In the past month, the sales of my personal contract with the customer has exceeded 500,000 yuan. Our company has cooperated with real estate developers in Beijing and Tianjin, and signed contracts with several buildings.†A brand cabinet store manager told reporters It said that the company recently signed a number of cabinet sales contracts of 50,000 yuan to 100,000 yuan in some villas in Qingyuan.
Xie Ruibiao, a person in the furniture industry, said that when he participated in the brand dealers' investment promotion meeting last month, the number of orders was higher than expected. "Because of the real estate recovery and the release of the real estate since the second half of last year, some dealers who have set aside their stores last year have begun to expand again. In particular, dealers in second-tier cities have even seen many people in the same city vying to act as agents."
Listed company: continued to maintain good performance in the second quarter
Recently, the first quarter performance announcements disclosed by listed companies in the furniture industry have also reflected the industry's warming trend. Sophia (002572) expects first-quarter earnings to increase by 50% to 80% year-on-year; Yihua Wood (600978) expects first-quarter net profit to increase by more than 30% compared to the same period last year.
The growth of the furniture industry has greatly improved the upstream and downstream related enterprises. The data shows that Weihua (002240), which is mainly engaged in the production and sale of medium (high) density fiberboard, is expected to significantly reduce its losses in the first quarter compared with the same period of the previous year. The main production and sales of medium (high) density fiberboard and plywood are abundant. Lin Group (601996) expects to turn losses into profit in the first quarter, net profit increased from -757.36 million yuan last year to about 4.5 million yuan; bunny (002043), whose main business is decorative materials and products, is expected to turn losses into profit in the first quarter. Earnings of 100,000 yuan to 1 million yuan, an increase of more than 100% over the same period of the previous year; Jin Hao (002081), whose main business is architectural decoration design and construction, expects first-quarter earnings to increase by 30% to 50%.
Huatai Securities believes that with the improvement of internal and external business environment, especially in the second quarter of the renovation season, the furniture industry will continue to maintain good performance.