Digital technology is having an impact on post-press processing of folded cartons

As digitally printed folding cartons bring new marketing opportunities to brand owners, corporate managers have put forward higher requirements for new post-press processing equipment.

Like printing companies, brand owners are increasingly aware of the advantages of digital printing technology, especially in emerging markets such as printing and packaging. The benefits of digital printing are obvious: you can precisely adjust the number of prints according to customer needs; you can print promotional materials in multiple languages ​​at a higher cost efficiency; you can respond to market needs in a timely manner and execute targeted promotional activities. In addition, digital printing and packaging products can meet the production requirements of "green" and "sustainable development" of printing plants and brand owners by reducing the waste of materials.

Therefore, the sudden emergence of digital printing and packaging products seems natural. With the growing market of folding cartons, the product packaging market has become more and more refined, and the number of single prints has gradually decreased. In recent years, advances in prepress and printing technology have been able to meet the needs of customers' short-run printing, and more and more brand owners need to use personalized print to attract customers.

Now that digitally printed folding cartons have become the main trend in the market, how to process printed pages into cartons has become a difficult problem for people to think about. Generally speaking, the size of digital prints is small, so the 6 or B3 format cutting machines commonly used in commercial printing plants and folding carton printing plants are not useful, and because the number of such jobs is relatively small, many Enterprises will choose to use the old drum die cutting machine to process it.

However, under the premise that printing companies use world-class CTP and new digital printing machines, they use old die-cutting machines that are over 50 years old to process products, whether from the perspective of production efficiency or corporate image. , Is untimely, so people are in urgent need of more advanced post-press processing solutions.

This provides valuable development opportunities for post-press processing equipment suppliers. In the face of the market's urgent need for short- and small-format die-cutting equipment, many manufacturers have launched automated small-format flat die-cutting systems, and through the two exhibitions of drupa 2008 and drupa 2012, they have succeeded Bring to market. The production speed and precision of this type of equipment can effectively improve the working efficiency of downstream production links, so it is very popular among users.

According to experts, with the increase in short-form digital printing jobs, post-press equipment manufacturing companies must find ways to help customers reduce the transfer time. Through continuous trial and exploration, the post-press equipment has been able to control the transfer time of the die-cutting live parts within a few minutes, and it may even be possible to shorten the time for moving the live parts from bronzing to the die-cutting process. In addition, the huge potential of the B3 format die cutting machine market also left a very deep impression on the industry.

Looking to the future, with the continuous expansion of digital printing presses, post-press processing equipment suppliers must continue to develop and launch effective die-cutting solutions, and under the circumstances of increasing market competition pressure, they must actively research and develop. Value-added solutions that integrate hot stamping, holography, and hot-cutting and creasing of plastics to meet the needs of new markets.

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