Under the custom era, wardrobe enterprises need to firmly grasp the development opportunities

Customized wardrobe products are becoming more and more popular with the rise of a new generation of consumers. In fact, customization is not exclusive to the rich. In fact, with the deepening of people's personalized life philosophy, customization has already entered the public mind.

Customization also caters to the needs of the masses

In China, customization is not only a symbol of the luxury life of a few people, it also caters to the needs of the masses with individuality, self and pragmatism. New ways of consumption are popular, and consumers need to refresh their minds.

Have you enjoyed a customized life? At first glance, the word "custom" seems to have a great distance from the general public. In fact, this kind of life has long been enjoyed by many ordinary people. The simplest example is the ringtone customization. In modern life, “customization” has not yet had time to become a wealthy family of exclusive life, it has quickly entered the public life, and is welcomed by consumers, so the custom consumption is also colorful.

Ms. Ma, who is passionate about customizing her life, said: "I used to pay attention to the discount information of the big-name clothing in the first line. I bought it for two or three thousand yuan a year. Later I met a senior tailor-made designer and made clothes for her. It’s like attending a clothing salon, but the participants are only two of us. The designer according to my needs, researching my characteristics, then designing, making clothes, wearing her clothes, the price is not very high, a shirt about four or five hundred Yuan, far less than buying big-name discounts, but enjoying the high service, let me add a lot of confidence, and feel the kind of comprehensive pleasure brought by this."

For the custom life, many people have a misunderstanding, that customization is a patent of the rich. In fact, "customized life" needs a certain economic strength as a support, but it is mainly a life attitude. In the West, there is also a “customized family”. They refuse to label their lives and pursue personalized clothing, food and clothing. They do not need luxury to have a unique atmosphere. From cell phone ringtones, bracelets, to patterns on T-shirts, you can design your own. Whether you can have a 'custom life' is not measured by money. At present, almost all household items can be found in customized services, and those who are obsessed with "customized life" are intellectuals of the 20s and 30s.

Custom closet

In the field of wardrobes, the custom wave is in full swing. Compared with the finished wardrobe, the custom wardrobe started in the beginning of this century, is a sub-category in the wardrobe, the category formation time is relatively short, but the development is rapid.

Because the custom closet wardrobe is a key category that must be purchased as a modern person to buy a house, decorate, and stay. It belongs to the two most important spaces in the house, the kitchen and the bedroom, one is a healthy eating base, and the other is a private rest area, which is the most important space for consumers to spend money to build. In addition, the modern people have high requirements for personalization, which can effectively meet the needs of individualized kitchens and bedrooms; through customization, they can also be coordinated with their own decoration styles; through customization, they can also achieve clear consumption, so the custom kitchen wardrobe segment The brand has risen rapidly and is fully motivated.

In the one-stop consumer housing market, the custom-made wardrobes with the whole house wardrobe and the overall wardrobe are becoming the mainstream consumption mode of the wardrobe market, creating a big cake for the custom wardrobe. Authoritative figures show that China's custom closet market has a market space of hundreds of millions of yuan, and it is growing at a high rate of 20% every year.

The trend is business opportunities. The pursuit of personalized life has created a huge business opportunity in the customized wardrobe market, and the recognition of customized life has changed the resource allocation mode of the Chinese wardrobe industry chain.

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