Traditional toy companies use mobile games to transform
With the widespread popularity of smart devices in recent years, the traditional concept of "small girls playing with dolls and playing with little boys" has been subverted. It is not uncommon for two or three-year-old children to play games in their parents' smartphones. Both the industry and parents are huge challenges.
In recent years, the mobile game market has been heating up. In 2013, it was the year of the outbreak of mobile game investment. The toy company Gaole announced the development of mobile games. BesTV, which is a set-top box, also announced that it is in contact with the mobile game company. All walks of life have poured into the mobile game market. This is called â€œthe industry closest to the moneyâ€. A lot of money is chasing the mobile game market all the way, wanting to share a piece of cake. So, what is the way out for traditional toy companies? How should we further develop and transform ourselves?
"The Temple Runaway" downloads 500 million developers will push the toy store physical retail
"Temple Escape" has been in existence for three years since its launch in 2011. According to reports, "Temple Escape 2" has a monthly income of over 30 million in China. Although its income is not as high as that of Supercell, it has long been rare in mobile games companies. "Gao Fu Shuai".
The reporter learned that recently, with the comprehensive download volume of "The Temple Runaway" exceeded 500 million times, Imangi Studios revealed plans to release the series of role plush toys. The new toy will be made by "pop culture expert" Factory Entertainment and will be physically retailed this fall by Demon Monkeys and Temple Idols toy stores.
Imangi Studios co-founder Keith Shepherd said, "Our collaboration with Factory Entertainment and Basic Fun will connect fans of "The Temple Run" with game characters and stories, and they will learn more about the works that have been familiar for the past three years. ".
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