Develop digital printing: eliminate "fire" or add "firewood"?

The development of digital printing is really in full swing. First, Jiangsu Times Shengyuan Digital Graphic Co., Ltd. opened a digital printing chain store, and then Jiangsu Phoenix Digital Printing Co., Ltd. launched a digital printing production line. In the garden, chaotic flowers gradually become charming eyes. "In 2018, traditional offset printing will be changed subversively, and digital printing will replace traditional offset printing." Wei Li, director of the Beijing Institute of Printing Machinery, said in his recent speech that the traditional publishing industry is more like a needle felt. However, after observing the development of digital printing for more than 10 years, the author sneered that digital printing technology is revolutionary, but not subversive. The publishing media industry should develop digital printing as soon as possible.

Where is the direction of development? The core competitiveness of publishing media and newspaper media is content, and the core interests are also content. Such a good "cheese" is the enduring resource of printing companies. The main presentation methods are digital publishing and traditional printing, and finally the share is very small. Digital printing.
Artron Enterprise (Group) Co., Ltd. has successfully realized the transformation from a traditional printing enterprise to a cultural enterprise "serving the art of the people". It is precisely the core content that can be displayed. From the perspective of the industry chain, the core of the editing and publishing is the editing. The publishing house that focuses on planning and design and content creation is undoubtedly at the highest end of the industry chain. Taiwan Jianhao Printing is developing upstream from printing to IT and e-commerce. Shanghai Jinhuitong Creative Design Development Co., Ltd. also attracts customers to the packaging design value-added services they are most good at. The printing process, regardless of the method used to print, is also at the end of the industry chain.
The vigorous publishing development business cannot wait for a flat, slow way to make money. You must find a hotspot project directly, run the horses, and get the latest and best equipment. Digital printing is not hot enough, if you can put 3D printing into the printing circle, this is enough to attract attention.
How to account for production costs? There is no doubt that the initial cost of digital printing is lower, but the unit cost is much higher than traditional offset printing. Comparing costs is an important reference for printing companies when choosing production methods. In addition, a large amount of investment is required in the early stage, but the profit is not high, it is difficult to scale, and it is difficult to attract capital to join the promotion on a large scale. It is not surprising that there are few good business models in China. Of course, as the market share of digital printing expands, competitors increase, and the cost of equipment and consumables is gradually decreasing. However, due to China's lag in the development of digital printing equipment, the core patented technologies are controlled by several foreign giants. In the short term, the overall low productivity and high cost of digital printing will not be fundamentally improved.
One phenomenon is worth thinking about. Jiangsu Phoenix Digital only found that there was no supporting paper after introducing a full set of connected digital printing production systems. Because of the "disaster", it was a "blessing". It cooperated with Yueyang Paper Co., Ltd. to develop "Phoenix Paper".
What is printed? Where is the business scope? According to reports, the digital printing industrial park built by Qingdao Newspaper Media Group is to meet the “increasing demand for the circulation of its newspapers”. Printing long jobs like newspapers is obviously not a "dishes" for digital printing.
For the traditional publishing industry, digital printing technology is revolutionary, but not subversive. Digital printing is just an extension of printing technology. It is still a supporting role at present, and its significance is far from greater than that of digital media. Therefore, thinking about Internet applications that closely follow changes in customers, such as informatization, cloud computing, and big data, is it possible to achieve great disruptive success overnight like WeChat.

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