The price of household products has fallen into the turbulent "Rashomon"

Product price = final price, do not have to worry about the price of the game, no need to fall into the whirlpool of bargaining - in the past two years, with the introduction and implementation of the "clear price" of the home market, consumers feel more assured. They expect that home consumption will become more transparent and more practical.

However, behind the continuous promotion of the “May 1st” scene, in the Beijing home market, the phenomenon of “marked price, discounted sale” and “discounted people to serve dishes” is not uncommon. That is to say, the same product is in different home cities, the price on the label is not uniform, and the actual selling price is determined by the price of the consumer's bargaining. It is not uncommon. In the end, the price of the final price is not uncommon.

Obviously, in some home towns, the implementation of “clear price”, some home city boycotts the “clear price”, the price of household products is chaotic.

The same product, in the end there are several prices, when to buy the lowest discount? Faced with home brands once again from the price tag "play tricky", the consumer "city ratio" will continue to repeat the hard work. What they are afraid of is that they are once again immersed in the "Rashomon" of the price turmoil in household products.

Product price ≠ final price consumer needs to ask God

The pricing, price adjustment and discount of the merchants are all regulated. The pricing is based on the rules. The discounts are regular. The “price=sale price” that consumers finally see in the store will be transparently disclosed when they meet the special time limit. This is “ The best price is the best price. However, nowadays, some brands play tricks on “price” and “sale price”, and they have not implemented the “clear price”, and the product price is the final price.

During the "May 1" period, entering a home store near the Fourth Ring, all kinds of promotional signs are on the way. “Is this set of sofas sold at the price on the label?” In the face of doubts, a well-known functional sofa brand shopping guide located on the first floor replied: “There can be discounts again. May 1st activities will be 7.8 fold on the 'price list'.” “If you don’t buy it on holidays, can the price on the label be cheaper?” The shopping guide replied: “Yes, usually, you will get another 10% off the price.”

During the visit, the answers given by the merchants are different in the face of the same inquiry. A domestic children's furniture brand shopping guide said that the price is 10% off on the label, generally unchanged, but usually rarely sold at the price, there will be another discount every weekend or special holidays; and the price of a well-known panel furniture brand is relatively simple The shopping guide said that the price tag price is already 8.5 percent off the price, usually sold at the price, only special holidays will be discounted on the "price."

It can be seen that the price on the label is not the actual price, not necessarily.

More discounts and miscellaneous tests of arithmetic skills to buy home products into "the most awkward thing in the world"

During the visit, a middle-aged couple took a small book full of prices and looked worried. In the exchange, they said that the discounts of the merchants are different, not only to pick styles, but also to take notes, calculate accounts, bargain, and the mind is chaotic. In addition, they found that on weekdays, weekends and special holidays, the discounts of the same brand are quite different. If you don't want to spend money, you still have to spend a lot of effort and compare more. As for the "clear price", the couple said bluntly, I heard that, but this half a month, I have visited the large and small home stores in Beijing. Few merchants sell according to the "price", and some brands have different prices and discounts in different stores. Not the same, plus a variety of coupons, signing, the final price is worthwhile, you have to calculate according to various circumstances. They feel that buying home products is "the most horrible thing in the world."

Similarly, during the "May 1" period, a solid wooden bedside table with a "price" of 3,299 yuan was sold, 10% off from Monday to Friday, at 2,969 yuan. After the "May 1" period, 8.8 fold, then another 7.8 fold. The price is 2264 yuan. In the process of shopping, such things are not uncommon. The price on the label is still freely labeled, ready for the discount, and the product is really reasonable price, no one knows how much. In order to fight for consumers, the discount war on the basis of “tag price” is still in full swing.

In the face of some home brand demolition, sticking to the "clear price" brand feels helpless

The price is the selling price, and the price is the actual price. For a wide range of household products, such a simple and direct way to purchase, can indeed eliminate the "discount psychological warfare" between consumers and businesses, making people worry and effort. In addition, the realization of the clear price can also avoid the inherent problems of the long-term entanglement between the buyers and the sellers, such as the high price of the merchants, the discounts and the non-discounting. However, after visiting several major home furnishing stores in Beijing and communicating with some merchants and consumers, it was found that the “clear price” has now encountered a new crisis.

Marked "real price" but never sold according to the actual price, the "price price" basis discount can be seen at any time, the same brand different store discounts are not equal, so that the original price plan for the simpler home consumption is blocked. A person in charge of the solid wood furniture brand who did not want to be named, the realization of "price is the price" can indeed solve many problems for consumers and businesses, but there are difficulties in the actual operation stage. For example, a mature brand product is updated quickly, and there are more than tens of thousands of products. If the original price and discount price of each product are uniformly reported and managed, it is time-consuming and laborious, and it is prone to errors and omissions. Another brand that implements the price of the code said that if the brand's internal price management system is sound and rigorous, it is not so difficult to report the price of the new product at any time. The key is to look at the brand's determination.

In addition, some merchants play tricks on the "price", quietly raise it, and give a big discount, this behavior is not uncommon, in fact, the price is not necessarily high, but consumers are willing to follow suit, which makes the brand that is willing to implement the price is very Helpless. If you do not follow the increase in discounts, you will lose some consumers in the short term. Of course, there are also brands that resolutely implement the clear price. The price system of household products is chaotic, which has caused a long-term “trust crisis” in the industry. It is raised first and then discounted. This kind of behavior not only makes consumers irritated, but actually It has hidden hidden dangers for the quality of the brand. As consumers mature, brands and quality will be more able to control their choices. Surviving on price wars is not a long-term solution.

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