Actually, the family entered the lighting industry

In 2013, the important business segment of the Real Home was to build a “squatting house” in Beijing, and opened two professional lighting markets in Shilihe and Laiguangying respectively, and officially entered the lighting industry with ultra-luxury camps. Recently, the Real Estate House squatter investment briefing was held in Beijing, and the list of registered brands was announced. It is reported that the 靓屋十里河店 will be officially opened in September, and the North Fifth Ring Store in Laiguangying will also open in October.

Actually, the group has a full range of "dispatching troops"

Since its opening in Beijing in 1999, the home has been dedicated to providing consumers with “one-stop” services such as decoration design, decorative materials, furniture, household items and accessories. After more than ten years of development and growth, the home has already opened 69 branches across the country. It has become one of the best service and best-selling brands in China's home building materials circulation industry, including six branches in Beijing. Established Liwu Hardware Coatings Supermarket, Shangwu Living Hall, and Lewu Home Furnishings to actively meet the needs of consumers while continuously improving their services.

Create a "squatter house" to cater to the transformation of the concept of decoration

Nowadays, consumers are paying more and more attention to the “health, environmental protection, design” home life. The decoration concept has gradually changed from “light decoration and heavy decoration” to “light decoration and heavy decoration”. Lighting and home accessories have gradually become households. The protagonist of the decoration. According to incomplete statistics, lighting and home accessories have accounted for 20% of total renovation costs, and this number is still rising. Consumer demand for lighting has increased, but the high-end lighting market in Beijing is still blank, and many high-end consumers are hard to find their favorite lighting products.

In view of this, the home of the family entered the lighting industry this year, invested in the establishment of the actual squatter lighting city, and strive to create a super-luxury "five-star" lighting professional store in Beijing, and gradually realize the "small home" from only furniture and building materials. It is fully oriented to the extension of “big home” including design, decoration, furniture, building materials, household items, home accessories, etc.

靓屋 has different characteristics in Beijing two stores

At present, the Shilihe Lighting City Shilihe Store and the North Fifth Ring Store are in the midst of simultaneous investment promotion. One South and One North will break the lighting store layout in Beijing, creating a Chinese lighting store to divide the lighting categories by floor. The management is first of all, the classification of categories is clear, the business layout is clear, and the brand grade is reasonable. Each of the resident brands is mainly operated in the form of “brand store” and “factory direct store”, which highlights the operating characteristics of “brand essence, high-grade products and good display effect”. The independent duplex structure brand store of the luxury famous lighting hall of the Wuwu North Wuhuan Store is the first in the Beijing lighting store. It is also the main operating characteristic of the Wuwu North Fifth Ring Store, highlighting the “super-luxury five-star” style.

According to Su Hongmei, the general manager of the Real Estate House, at present, the squatter Shilihe store has gathered Jinda Weishahua, Baohui Olenis, Qilang, Baili, Angel, Osgner, Marsden. , Mi Gao, Aike Shidun, Lei Li, Tiffany, Jin Fengmei, AK Crystal, Deng Yuan and other domestic famous brands and Italy's Montora, Kitini, BEBY, ITALAMP, American style, Austria's Swarovski Qi and other international import brands and NVC, Philips, Qiyi, Qinshang LED, Hengrui Chuangzhan, Opec, 8A lighting and other lighting and LED brands.

Actually, the establishment of the squatter lighting city is an upgrade of the “one-stop” service of the home. It is the deepening of the development concept of the “big home” of the home. Its establishment is to promote the quality of the consumer’s home life. The process of standardized development of the industry has a positive impact.