Home market ushered in the first wave of promotion in March

After a short period of "crouching" after the Spring Festival, I finally ushered in the Xiaoyangchun of the 3.15 home industry. This day, which was originally a consumer's rights protection, has evolved into a lively node for many home business discounts. Recently, the reporter visited the home market and learned that furniture, building materials and decoration companies have prepared enough goods, and launched the first wave of super-strong discounts this year to welcome the arrival of the March decoration season.

Manufacturers put low prices, merchants discount

After the visit, the reporter learned that for the 3.15, almost all the large-scale home shopping malls in the city are full of excitement, focusing on the store, focusing on sales promotion activities to help merchants improve sales performance. Many brand merchants cooperate with manufacturers to make profits, with the support of manufacturers, lower prices and achieve breakthroughs in sales performance. In addition, some front-street shops also spontaneously unite to bring together various resources.

In several large-scale home stores, many brand stores have sold the discount cards of Integrity 3.15, and the proportion of best-selling products, samples, sold goods, and specials exceeds half of the total inventory. The product category covers thousands of home building materials brands such as wallpaper, floor, tile, bathroom, wooden door, cabinet, sofa, bed, home accessories, etc. Most brands have discounts of 50% to 20%. In areas such as cabinets, tiles and bathrooms, measures such as extending business hours have been introduced in advance to attract customers.

"All the stores in our store have promotion activities around 3·15, one week before and after." In a bathroom store of Haibo Home, salesperson Li Yang is introducing to several consumers who entered the store. "My son got married in May, the new house was decorated almost, and the bathroom products were poor. Now there are promotional activities, and I will fix it early." Ms. Lu told the reporter.

Due to the promotion of various furniture and building materials, the purchase of consumers has greatly increased. “The store has not been doing much after the Spring Festival. It has been waiting until March for the manufacturers to give a lower purchase price than usual. Now the customers are obviously more than usual, and our sales volume has increased.” Fuchs Home Store The staff of a cabinet store told reporters.

傍上3·15, business and consumers win together

At present, the home furnishing industry in Jimo is highly competitive. Haibo home, Fuchs home store, Yangtze River Shangdu home store and other leading enterprises in home building materials retail have been in Jimo "staking the horse", new store opening, old store reloading upgrades and other news continue to spread, plus the original Nanyang Home furnishing, Ziguang Home City, Xinjiayuan Decorative Materials City, lighting market and other home building materials enterprises and professional markets, as well as the individual storefronts opened by various home building materials brands, the home building materials store in Jimo City has blossomed everywhere.

In the interview, the reporter learned that in the past two years, the Jimo home furnishing industry, whether it is a traditional Chinese festival or a slowly emerging "foreign festival", merchants can always think of using the psychology of consumers to join in the fun, launch a series of promotional activities, " If there is a festival, it will promote the normal state. For the festival that the consumer of 3.15 is extremely concerned about, the merchants will naturally not spend it quietly.

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