Variable data "play" out new patterns for label printing

Play function: anti-counterfeiting + marketing, concentrated are the essence

If your understanding of variable data is still limited to the digital sequences and barcodes used for anti-counterfeiting traceability and anti-counterfeiting, such as the most common electronic drug regulatory codes, then it is a bit "OUT". With the rapid development and popularization of mobile terminals such as mobile phones, two-dimensional codes have gradually replaced the one-dimensional codes on product packaging and labels, becoming a direct entrance to the mobile Internet, while not changing the original anti-counterfeiting traceability system, but also greatly improved Variable data query experience and ease of use. Is it just that? of course not. Compared with the timeliness, directionality, accuracy, and sensitivity of the mobile Internet, the simple anti-counterfeiting traceability query function is low-end and cold, which is not enough to realize the true potential energy of the QR code. At present, the function of QR codes is expanding from traditional anti-counterfeiting requirements to marketing functions based on the Internet of Things and big data.

Take a simple example. Taking the QR code as the carrier, the manufacturer can use the lottery to encourage consumers to shop and scan the code, enhance the customer stickiness by means of points, and gradually establish direct information between the manufacturer and the end consumer. Channels, and access to massive customer information resources. Based on this, we can further grasp the different preferences of consumers in various regions and the sales dynamics of products, and then arrange product development and production in a targeted manner, and carry out product marketing and promotion in a targeted manner to improve production and sales efficiency while effectively lower the cost.

It is no exaggeration to say that in today's mobile Internet model, a small QR code may even become a fulcrum for leveraging the transformation and upgrading of a traditional industry.

Play application: domain + capacity, that ’s not a problem

In China's huge FMCG market, any single product has a huge demand for variable data printing. In the past, the variable data used for anti-counterfeiting traceability was limited to products with higher added value and more prominent anti-counterfeiting requirements, such as medicines, health products, alcohol, milk powder, etc., and QR codes for marketing applications have also begun A large number appeared in the fields of daily chemical, food, beverage, tobacco and alcohol. Taking the domestic beverage industry as an example, the annual output exceeds 150 million tons, of which the output of bottled water is nearly half, and there are about 150 billion bottled water labels. It is understood that high-end brands such as Baisui Mountain and Kunlun Mountain are all brewing applications for QR codes and will soon be put on the market.

How can such a huge variable data printing demand be matched with high-speed, high-capacity printing equipment? In this regard, it can be solved by the highly advantageous inkjet technology. At present, the operating speed of mainstream UV inkjet equipment is around 70m / min, and the high speed can even reach or exceed 150m / min, which can fully meet the printing needs of this massive variable data. Play personality: color + variety, so high-profile With the development of digital printing technology, especially inkjet technology, variable data is no longer limited to conventional black barcodes, numbers, etc., but gradually develops to color and personalization.

In addition, those two-dimensional code anti-counterfeiting solutions and applications that combine anti-counterfeiting with color character sequences, color rotation variable text, and color textures all break through the single, traditional black variable data form, using color and more personalized Design.

Not only that, in order to encourage consumers to scan the code, to prevent a single product from being scanned repeatedly or before the product is consumed, the manufacturer also has ingenuity in the design of the printing position of variable data, such as the use of scratch silver to cover the second Part of the dimension code, new print verification data bits are added to the bite inside the cigarette case, and simultaneous printing or verification bits are printed on the front and back of the flexible package.

So, how to turn these creative designs into reality? Of course, there must be corresponding color variable data printing equipment, and at the same time increase the flexibility of the digital printing unit to adapt to changes in various processes.

Play plan: breakthrough + innovation, from a single device to a total solution

From the perspective of the application of QR codes, what customers need is not just a digital printing equipment, but a complete set of solutions based on QR codes. However, although there are many data and anti-counterfeiting solutions companies that can provide QR code operation and maintenance platforms, they often face manufacturers directly because of a lack of understanding of the label market and variable data printing. Manufacturers pass the demand to printing The printing plant is looking for suitable digital printing equipment to achieve this. Too many breakpoints in the middle have caused a lot of poor communication, which is easy for small-scale enterprises to launch QR code application solutions. At the same time, in order to comply with the new situation and new changes in variable label data printing, digital printing equipment suppliers represented by Beijing Peking University Founder Electronics Co., Ltd. (hereinafter referred to as "Founder Electronics") continue to innovate and proceed from customer needs. Launched a variety of new products and solutions. For example, Founder Electronics ’two-dimensional code application overall solution, from the data operation and maintenance platform, query terminal, client software to the actual inkjet coding equipment, it can provide customers with a complete series of hardware and software products, both for manufacturers , Can also be promoted for printing plants, one step in place, to avoid customer worries. Moreover, based on the working method of the cloud platform, both large-scale enterprises can build private clouds, and small-scale enterprises can also directly join the existing public cloud system, charging according to data usage to meet the needs of customers at different levels.

As the world's leading digital inkjet technology and service provider, Founder Electronics' self-developed digital inkjet equipment has always been in the forefront of sales in the field of medicine packets and label printing. The overall solution of this system and equipment will be It has become a powerful driving force for the rapid development of QR code applications.

Play exhibition: new products + highlights, coming to Founder Electronics

At the 2015 China International Label Printing Technology Exhibition held in Pazhou, Guangzhou on March 9-11, 2015, Founder Electronics will present the newly developed Founder Jieying K300S high-speed variable data printing system to show the industry the latest It is also the most advanced variable data printing overall solution.

Founder Jieying K300S high-speed variable data printing system will inherit the consistent stability of Founder Jieying printing system, not only has high printing flexibility, adapt to a variety of process changes, but also in printing speed and production efficiency Significantly improved, fully meet the needs of the labeling and packaging markets in terms of personalization and anti-counterfeiting.