After the suspense festival in the home market in 2012, the passenger flow was stable.

The Spring Festival holiday is the traditional off-season of the home furnishing industry. In particular, it has experienced the market that was deserted in 2011. In addition, the property market continued to slump in the beginning of the Spring Festival holiday in 2012. The total transaction volume has created the lowest value since the online signing. What is the situation of the downstream home market? Recently, the reporter visited the Beijing home store and found that the Beijing home market is not unpopular, and the traffic volume has increased significantly compared with the usual days. At the same time, there are still many merchants that have not opened, or have not completed renovations. The 2012 home market still leaves us with many suspense.

Passenger flow is higher than usual on weekdays

After visiting several representative home stores in Beijing, the reporter found that although the Spring Festival has just passed, the home industry is in the traditional off-season, but the passenger flow has not decreased sharply, but has been improved compared with usual. Several store doors There are many vehicles parked in the front parking lot. According to the tradition, there are a few days of closed-door greetings in the home shopping season during the Spring Festival holiday. Although this year is still the case, most of the stores have opened their doors in the first five and sixth grades. The large-scale famous stores have even opened in the third day.

Just after 10 am on February 1, the reporter rushed to a well-known store in the North Fourth Ring Road and found that there were already many vehicles in the parking lot at the entrance. There are still "warm tips" on the glass door, telling consumers that the store is open from 10:00 am to 4:00 pm on the 27th to 31st, and officially opened on February 1. After entering the store, the reporter found that although the opening was less than half an hour, there were already customers in the store. A shopping guide in the area that operates building materials on the ground floor said that the store actually opened in the third year, but some manufacturers did not operate. The shopping guide also told reporters that the wooden doors she operated for a few days during the Spring Festival holiday were OK. The reporter saw in the 7-story mahogany furniture exhibition area that although there were no customers on the floor, a brand guide told reporters that “it is very strange. Although the market was not good last year, the traffic during the Spring Festival this year is OK. Many customers have come to see it. ."

Then the reporter rushed to another store in the North Fourth Ring. Although the passenger flow was no more than May 1st and 11th, it was slightly more popular than usual. There are certain customers in each venue, especially in the decoration materials hall, which has gathered many consumers. In the furniture home decoration hall, there are old people and young couples who stop to consult the styles in the children's furniture brand store; in addition, customers choose solid wood furniture and soft furniture, in contrast, European furniture is very deserted. The reporter learned from the staff that the store has opened its doors to welcome guests since the third day. For the passenger flow and sales during the Spring Festival, many shopping guides said that "it is OK."

Some merchants have not yet opened new settled merchants are still in the renovation

Although the home market in the Spring Festival holiday did not appear to be extremely deserted and difficult for customers, the impact of the market's desertion continued to last year. Many merchants have not yet started to operate. Some stores even have multiple booths still surrounded by curtains. .

In a well-known store in the North Fourth Ring mentioned earlier, although most merchants are already open, there are still many shops in the area where the doors, windows and building materials are operated on the ground floor. The store does not turn on the lights. It is not known whether we will take a vacation during the Spring Festival. In the area where the European-style furniture is operated on the fifth floor of the store, there are also stores that are not open.

In another store in Beijing, the reporter saw that a number of shops were surrounded in the area where the main cabinets were operated. Through the gaps in the curtains, the interior was in ruins, and one was undergoing renovation. The reporter learned from a shopping guide that most of these enclosed storefront booths were withdrawn from the store at the end of last year. The newly settled merchants began renovations before the year, but they have not finished yet, and should continue to be renovated after the year. In another store that is undergoing partial renovation, the reporter asked whether the clerk is a new brand or is renovating. The shopping guide said that it is not new. "We operate a high-end brand and renovate every two to three years."

Although the traffic during the Spring Festival has brought a bit of comfort to the home furnishing industry, there is no doubt that the “cold winter” in 2011 has far-reaching effects, and the “chill” at the beginning of the new year has not completely faded. Where will the merchants who have not yet opened in February go? With the withdrawal of old merchants and the entry of new merchants, what will happen to the business in 2012? These are still issues that are worth worrying about. In the new year facing the test, we expect the home industry to wake up from “hibernation”.

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