The aging of the population is the result of socio-economic development, general improvement of people's living standards, improvement of medical and health conditions, and advances in science and technology. As the aging population continues to deepen, especially the aging of the elderly population, it will also have a broad and profound impact on various areas such as social and economic development and people's lives. In the market, many families do not actively mention the design of elderly rooms during renovation, and buyers in the market generally reflect that they want to buy special products suitable for the elderly, which can only be found in many “young†products. Needle in a haystack. The furniture that can be used for rest, such as beds and sofas, is more soft and flexible, and it only makes young people feel comfortable. When the elderly are resting, they don’t really like the feeling of “deep inâ€. And the soft bed and seat also have a bad influence on the health maintenance of the elderly waist and legs. When it comes to old-fashioned furniture, many merchants only start with materials, colors, and styles, but rarely notice the true feelings of the elderly.
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Xianghe Furniture City official website recommended search reading: China Furniture Association children's furniture
For sanitary products alone, there are currently no bathroom facilities tailored for the elderly. Some merchants said that this part of the consumer market has a small proportion, and there is no need to put out special energy to do it.
Chen Yizhong, a researcher at the Research Center for Ageing of the Chinese Academy of Social Sciences, once said: "The information provided by relevant parties shows that at present, the annual pension, reemployment income, and family and friends' financial support for the elderly in China can reach 30 to 400 billion yuan. In 2025 and 2050, the potential market purchasing power of the elderly is expected to reach 1.40 billion yuan and 500 billion yuan. It is indeed a big cake, depending on how the furniture business 'eats' it.
China is now entering an aging society, which means that in China, the elderly population will account for the majority of the population. Due to age and physical reasons, the elderly are also the longest family members at home, and also with furniture. One of the most contacted family members, so for the elderly, to have a comfortable old age, they need a suitable set of furniture.
The furniture industry is a traditional advantage industry in China, but with the development of the times, people's requirements for furniture are not stagnating in its traditional performance-practical stage. Artistic and ornamental has become an essential part of modern furniture. Two attributes are also essential for the furniture products to win in the fierce market competition. It is precisely because the consumer market has incorporated furniture into more and more fashion elements, which makes many producers only pay attention to the psychology and preferences of young consumers when designing and producing furniture, but ignore the furniture consumption market. A potential consumer power - the elderly.
Zhu Changling, vice president and spokesperson of the China Furniture Association, said in an interview with the media that most furniture producers now only pay attention to the psychology and preferences of young impulsive consumers, but ignore a "big ingot" around them - the elderly Consumption power, this market is excavated, will open another door for profit for furniture companies. At the same time, some furniture companies have expressed optimism about the elderly furniture market, and some companies have indicated that they are studying furniture suitable for the elderly.
China is a big consumer country and an ancient civilization. "filial piety" is also one of the traditional virtues of the Chinese nation. To filial piety to parents and choose a comfortable piece of furniture for them is something that many young people are willing to do for their parents. Tailor-made furniture for the elderly and the creation of a furniture brand based on elderly furniture is also a thing that furniture companies deserve.
China is gradually entering an aging society, and savvy businesses are beginning to pay attention to the product market for the elderly.
At present, the products in the furniture market are not very good and deeply research the needs of the elderly, which is an opportunity to create product differentiation. Judging from the feedback from many stores, elderly furniture has begun to generate demand. The current elderly people have begun to have a tendency to live with their children. When children buy furniture for the elderly, they are more inclined to choose furniture products for the elderly. The use of safe and convenient, stable style is the main appeal of consumers to buy furniture for the elderly.
Zhu Changling: The consumption of the elderly will open the door to the profits of furniture companies